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All Journal Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Zebua, Melki Setiawan
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Economics, Econometrics & Finance

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Analisis Pengelolaan Keuangan Startup Dalam Mencapai Keberlanjutan Bisnis Zebua, Melki Setiawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1244

Abstract

This study aims to analyze how effective financial management plays a role in maintaining startup business sustainability amidst a volatile ecosystem. Many startups fail within the first two years due to poor cash flow management (high burn rate). The method used is descriptive qualitative, reviewing the literature and case studies of several technology startups. The results indicate that financial reporting transparency, efficient capital allocation, and diversification of funding sources are key pillars of sustainability. The study's conclusion emphasizes that startups must shift their focus from mere growth to sustainable profitability.
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