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All Journal Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Telaumbanua, Prety
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Economics, Econometrics & Finance

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Pengaruh Pendidikan Kewirausahaan Terhadap Kemampuan Merancang Strategi Bisnis Mahasiswa Telaumbanua, Prety
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1245

Abstract

This study aims to analyze the extent to which entrepreneurship education in higher education contributes to students' ability to design effective business strategies. The research method used was quantitative descriptive with a survey approach. Data were collected from students who had taken entrepreneurship courses through a structured questionnaire. The results showed that entrepreneurship education significantly improved students' theoretical understanding and practical skills in conducting market analysis, financial planning, and risk mitigation. However, its effectiveness is highly dependent on the experiential learning method. These findings recommend the need for a curriculum that more integrates theory and practice of business simulations.
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