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Manajemen Humas dalam Lembaga Pendidikan: Strategi Komunikasi dan Penguatan Citra Sekolah di Era Digital Hardiki, Dzulfikar; Sunhaji, Sunhaji
Indo-MathEdu Intellectuals Journal Vol. 7 No. 1 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i1.4861

Abstract

This study aims to analyse digital public relations management practices in strengthening the image of private schools in Cilacap Regency. The research uses a qualitative approach with a multi-site case study design in three schools, namely Raden Fatah Cimanggu Senior High School, Darussalam Karangpucung Vocational School, and Jenderal Ahmad Yani Karangpucung Senior High School. Data collection was conducted through in-depth interviews with 12 key informants, participatory observation for two months of digital public relations activities, and content analysis of 150 social media posts. The results showed that the implementation of a multi-platform digital public relations strategy was able to increase the effectiveness of school communication, as indicated by an average engagement rate of 30%, a reach of 6,167 users per week, a positive sentiment of 79%, and a reduction in crisis response time from 36–48 hours to 7–12 hours through the use of the school's official Instagram account. These findings confirm the effectiveness of digital public relations strategies that are in line with the theory of symmetrical two-way communication, and emphasise the importance of strengthening staff digital literacy and developing content based on local values in school public relations management.
Teachers Work Stress and Conflict Dynamics in Islamic Educational Institutions: An Interpretive Qualitative Study at SMK Ma'arif NU 2 Karanglewas Aisah, Rahmadini Mulya; Noviami, Rizki Rahayu; Fauziyah, Naily; Sari, Enika; Hardiki, Dzulfikar; Suparjo, Suparjo
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5477

Abstract

Teacher work stress and conflict dynamics in educational institutions, particularly at SMK Ma'arif NU 2 Karanglewas, are critical issues that affect learning quality. Using an interpretive qualitative approach, this study explores teachers’ experiences related to workload, psychological pressure, and interpersonal conflict through in-depth interviews, observations, and document analysis. The findings show that high curriculum demands, administrative responsibilities, and emotional strain are major sources of stress that influence teacher motivation, performance, and interactions with students. Conflicts between teachers often arising from miscommunication, unequal task distribution, and differing views on student management further deteriorate the work atmosphere. These results highlight the need for systematic stress and conflict management supported by transformational leadership, clear task allocation policies, effective communication procedures, and stress management training. Consistent implementation of these strategies can enhance teacher well-being, improve workplace harmony, and strengthen overall educational quality while fostering a more supportive and sustainable school environment for the entire school community.