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All Journal Managere: Indonesian Journal of Educational Management Khazanah Journal: Economics, Muamalah dan Entrepreneurship
Marina, Putri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Peran Koperasi SMPN 4 Rejang Lebong dalam Mendorong Budaya Kewirausahaan di Lingkungan Sekolah Marina, Putri; Popi; ardiani, windi; hendrianto
Khazanah Journal: Economics, Muamalah & Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : LPPM STIE Tri Dharma Nusantara - Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/kh.v3i1.720

Abstract

Penelitian ini bertujuan untuk menganalisis peran Koperasi SMPN 4 Rejang Lebong dalam menumbuhkan budaya kewirausahaan di lingkungan sekolah. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Data dianalisis secara deskriptif untuk memahami kontribusi koperasi terhadap pembentukan budaya kewirausahaan di kalangan siswa. Hasil penelitian menunjukkan bahwa koperasi SMPN 4 Rejang Lebong secara aktif menyelenggarakan program pelatihan kewirausahaan, menyediakan fasilitas bagi siswa untuk mempraktikkan kegiatan kewirausahaan, dan membimbing siswa dalam mengelola usaha kecil di lingkungan sekolah. Kegiatan-kegiatan ini tidak hanya meningkatkan keterampilan teknis siswa dalam kewirausahaan tetapi juga menumbuhkan motivasi, kreativitas, tanggung jawab, dan sikap mandiri. Temuan ini menegaskan bahwa koperasi sekolah memainkan peran penting sebagai media yang efektif untuk pembelajaran kewirausahaan dan dapat digunakan sebagai model bagi sekolah lain untuk mengembangkan budaya kewirausahaan di kalangan siswa. Penelitian ini memiliki implikasi bagi pengembangan kurikulum kewirausahaan dan strategi untuk menumbuhkan karakter siswa melalui kegiatan koperasi.
The Enrollment Magnet: How Educational Marketing and Institutional Quality Shape Student Interest in Vocational Schools Fathurrochman, Irwan; Marina, Putri; Pratama, Rediansyah; Ramadani, M; Alamsyah, Refal; Qolamani, Khalid Ilias Basheer
Managere: Indonesian Journal of Educational Management Vol. 8 No. 1 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v8i1.1427

Abstract

Increasing competition among educational institutions has encouraged schools to adopt more strategic approaches in communicating the value of their educational services. Educational marketing is no longer limited to promotional activities; it has become an integral part of how schools build credibility and present the relevance of their programs to prospective students and their families. This study examines how educational service marketing strategies are implemented, how school stakeholders contribute to promotional efforts, and what factors influence prospective students’ interest in vocational education. A qualitative research approach was employed using in-depth interviews, documentation, and field observations to capture the perspectives of individuals involved in school marketing and educational management. The findings show that educational marketing is carried out through a combination of direct outreach activities, such as visits to feeder schools and open house events, alongside the use of social media to broaden information dissemination. These efforts are reinforced by the participation of teachers, alumni, and students who contribute to shaping a credible institutional image. In addition, prospective students’ decisions are influenced by several institutional characteristics, including the clarity of vocational programs, affordable tuition fees, accessible location, alumni experiences, and the availability of practical learning facilities. These findings offer practical implications for educational managers in designing marketing strategies that integrate stakeholder involvement with the strengthening of educational services.
Co-Authors alamsyah, refal ardiani, windi Hendrianto Irwan Fathurrochman, Irwan Popi Pratama, Rediansyah Qolamani, Khalid Ilias Basheer Ramadani, M