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p-Index From 2021 - 2026
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All Journal Business and Finance Journal
Ridzal Wahid
Unknown Affiliation
Economics, Econometrics & Finance

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ANALYSIS OF THE IMPACT OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) STRATEGIES ON PRODUCT AVAILABILITY AND BUSINESS SUSTAINABILITY OF MYCOLA FARMA'S PHARMACY BUSINESS Ridzal Wahid; Christina Whidya Utami
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.7897

Abstract

This study examines the impact of Environmental, Social, and Governance (ESG)-based strategic planning on product availability and business sustainability at Mycola Pharmacy. Using a qualitative approach through in- depth interviews, observations, and document analysis involving the pharmacy owner, pharmaceutical wholesalers, employees, and consumers, the research highlights how ESG implementation strengthens supply chain efficiency , optimizes stock management, and promotes transparent governance. The social and governance dimensions of ESG further enhance customer loyalty , operational effectiveness, and corporate reputation, contributing to long-term business sustainability amid external challenges such as the pandemic and inflation.
Co-Authors Christina Whidya Utami