Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Fitriyah, Eny
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Integration of Green Marketing and Digital Strategy on the Competitiveness of Cassava-Based SMEs in Sumenep Regency Ahmadi, Raden Khaeru; Saadah, Siti; Fitriyah, Eny; Susmiati, Evi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.754

Abstract

Micro, Small, and Medium Enterprises (MSMEs) based on local products play a strategic role in regional economic development; however, they continue to face competitiveness challenges, particularly in rural areas. Increasing consumer awareness of environmental issues and the acceleration of digital transformation require MSMEs to adopt sustainable and adaptive marketing strategies. This study aims to examine the effect of green marketing and digital marketing strategies on the sustainable competitiveness of cassava-processing MSMEs in Banasarep Village, Sumenep Regency, and to develop a Smart Eco-MSME model as an integrative approach. This study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a structured questionnaire with a five-point Likert scale administered to 30 cassava-processing MSMEs selected using purposive sampling. Data analysis involved outer model evaluation, inner model assessment, and hypothesis testing through bootstrapping procedures. The results indicate that green marketing has a positive and significant effect on the sustainable competitiveness of MSMEs. Digital marketing strategies also show a positive and significant effect, with a stronger influence than green marketing. Simultaneously, green marketing and digital marketing explain 67.2% of the variance in sustainable competitiveness. These findings suggest that integrating environmental values with digital technology utilization can create long-term competitive advantages for MSMEs. This study concludes that the Smart Eco-MSME model is effectively applicable to cassava-processing MSMEs in rural areas. Policy implications highlight the importance of local government support in enhancing digital literacy, promoting green marketing practices, and developing a sustainable MSME ecosystem based on local resources.
Integration of Green Marketing and Digital Strategy on the Competitiveness of Cassava-Based SMEs in Sumenep Regency Ahmadi, Raden Khaeru; Saadah, Siti; Fitriyah, Eny; Susmiati, Evi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.754

Abstract

Micro, Small, and Medium Enterprises (MSMEs) based on local products play a strategic role in regional economic development; however, they continue to face competitiveness challenges, particularly in rural areas. Increasing consumer awareness of environmental issues and the acceleration of digital transformation require MSMEs to adopt sustainable and adaptive marketing strategies. This study aims to examine the effect of green marketing and digital marketing strategies on the sustainable competitiveness of cassava-processing MSMEs in Banasarep Village, Sumenep Regency, and to develop a Smart Eco-MSME model as an integrative approach. This study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a structured questionnaire with a five-point Likert scale administered to 30 cassava-processing MSMEs selected using purposive sampling. Data analysis involved outer model evaluation, inner model assessment, and hypothesis testing through bootstrapping procedures. The results indicate that green marketing has a positive and significant effect on the sustainable competitiveness of MSMEs. Digital marketing strategies also show a positive and significant effect, with a stronger influence than green marketing. Simultaneously, green marketing and digital marketing explain 67.2% of the variance in sustainable competitiveness. These findings suggest that integrating environmental values with digital technology utilization can create long-term competitive advantages for MSMEs. This study concludes that the Smart Eco-MSME model is effectively applicable to cassava-processing MSMEs in rural areas. Policy implications highlight the importance of local government support in enhancing digital literacy, promoting green marketing practices, and developing a sustainable MSME ecosystem based on local resources.
Efforts To Improve Math Learning Outcomes About Division Of Integers Through The Stad Learning Model In Class IV SD Negeri I Dorang Fitriyah, Eny
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 5 (2022): Social, Humanities, and Educational Studies (SHEs): Conference Series (Special Issue 2
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v5i6.81206

Abstract

The aims of this research is to improve the result of the students learning in multiplication and devision of integers.This research of the method using the classroom action with two cycle and place of the research in the four grade with the 32 students consist of 14 male students and 18 famale students semester 1 in acdemic years 2021/2022. The research using the instrument classrom action with using the observation sheet on the Students active, with the writing tes. The result of the research show that the result of the students in learning stated that the success and learning objective are achievement. It is known from the result of the second scyle with four meetings to improve the result of the study reach the average 6,31 in sycle I, crease to 8,5 on the cycle II individual and classical achieve to 43,75% on the cycle I, crease to 84,36% on cycle II, both the individual and classical    have  achievement  completeness  in  learning.  Therefore  can  be  conclude  thatthe  types  cooperative learning  model  STAD  can  improve  the  result  of  the  study  mathematics  about  multiplication  and  division  of integers at the four grade Elementary school in SDN 1 Dorang. As well as to the teacher is recommended to be more  the  learning development    in  the  classroom,  make  it  more  be  fun  and  the  students  are  be  active  in learning
Co-Authors Ahmadi, Raden Khaeru Siti Saadah Susmiati, Evi