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All Journal Jurnal Pengabdian Masyarakat Journal of Golden Generation Abdimas
Sabilla, Bunga Sausan
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Perbandingan Teori Inflasi dan Deflasi: Analisis Berdasarkan Pemikiran Ekonomi Klasik, Keynesian, dan Monetaris Fitria Pida, Dinda; Febrian, Mhd. Rofi; Sabilla, Bunga Sausan; Reni Ria Armayani Hasibuan
Journal of Golden Generation Abdimas Vol. 2 No. 1 (2026): Maret 2026 : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i1.276

Abstract

Penelitian ini menganalisis inflasi dan deflasi melalui perspektif ekonomi klasik, Keynesian, dan monetaris dengan pendekatan studi pustaka kualitatif. Teori klasik dan monetaris memandang inflasi dan deflasi sebagai fenomena moneter yang disebabkan oleh perubahan jumlah uang beredar, dengan asumsi penyesuaian pasar otomatis melalui fleksibilitas harga dan upah. Sebaliknya, teori Keynesian memahami fenomena tersebut sebagai hasil ketidakseimbangan permintaan-penawaran agregat dan tekanan biaya, sehingga memerlukan intervensi aktif pemerintah melalui kebijakan fiskal dan moneter. Analisis empiris menunjukkan bahwa inflasi dan deflasi bersifat multifaktorial dengan interaksi antara faktor moneter dan non-moneter. Penelitian menyimpulkan bahwa pendekatan kebijakan integratif yang mengombinasikan stabilitas moneter dengan pengelolaan permintaan agregat menjadi relevan bagi perumusan kebijakan makroekonomi kontemporer yang berorientasi pada stabilitas harga dan pertumbuhan ekonomi berkelanjutan.
Pendampingan Partisipatif Digital Marketing pada UMKM Keripik Berbasis Biopreneur di Desa Celawan sebagai Upaya Optimalisasi Potensi Ekonomi Desa Yusliandi, Rifaldy; Sabilla, Bunga Sausan; Fathiha, Herly Febri; Rahmadhini, Nur Azmi; Idami, Zahratul
Jurnal Pengabdian Masyarakat - PIMAS Vol. 5 No. 1 (2026): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v5i1.2140

Abstract

Biopreneur-based MSME chip producers in Celawan Village utilize local food resources such as bananas and cassava as their main sources of production, but their economic potential has not been optimized due to weak business identity, low digital marketing literacy, and limited market access. This community service activity aims to describe participatory digital marketing assistance as an effort to optimize the economic potential of the village by strengthening bio-entrepreneur-based MSME chips. The method used is a participatory approach through field observation, direct assistance, and contextual education according to the needs of MSME actors. The assistance focuses on creating a business brand, improving hygienic food product packaging, digitizing business locations through Google Maps, and utilizing simple digital media as a marketing tool. The results of the activity showed an increase in MSME actors' awareness of the importance of business identity, product quality, and digital marketing in increasing the added value of local food products. This mentoring was considered capable of expanding business visibility and supporting the optimization of village economic potential in a sustainable manner.
Co-Authors Fathiha, Herly Febri Febrian, Mhd. Rofi Fitria Pida, Dinda Rahmadhini, Nur Azmi Reni Ria Armayani Hasibuan Yusliandi, Rifaldy Zahratul Idami