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All Journal Servitia: Journal of Community Service and Engagement
Raissa Dea Fernanda
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Humanities Education Social Sciences Transportation Other

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Model Optimalisasi Iklan Digital dalam Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah pada UMKM Cume Yume Rizky Ayu Andini; Raissa Dea Fernanda; Kurnia Sukma Adriyani; Jenifer Fiorentina Prasanti; Aprilia Paramadina
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/1rgjvf27

Abstract

The development of digital technology has opened up great opportunities for MSMEs to increase their competitiveness through the use of digital technology. However, there are still many MSMEs that are unable to manage digital advertising optimally, including in content planning and target determination. This community service activity aims to increase the understanding and skills of Cume Yume MSMEs in optimizing digital advertising as a marketing communication strategy. The results of this activity show a significant improvement in digital advertising performance, as indicated by an increase in the number of views, reach, interactions, and followers of Cume Yume SME’s social media accounts. In addition, partners showed changes in digital marketing management by starting to utilize ad insight data as a basis for determining marketing strategies. This activity provides concrete support for SME empowerment efforts through the sustainable optimization of digital advertising.
Penerapan Alat Pengering Bahan Pangan Sebagai Teknologi Tepat Guna Bagi Umkm Muhammad Iqbal Suseno Putra; Iqbal Dwi Prayoga; Melkior Aleks Kalvaro; Raissa Dea Fernanda; Wiranata Kusuma Atma Wijaya
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/g30eh023

Abstract

The application of food drying equipment as an appropriate technology for herbal micro, small, and medium enterprises (MSMEs) in Pandanarum Village aims to improve production efficiency, product quality, and business sustainability. This study examines the performance of the drying tool through field implementation, training, and direct observation during the drying process of herbal raw materials such as ginger, turmeric, cinnamon, and temulawak. The findings indicate a significant reduction in drying time, more uniform moisture content, and improved cleanliness, color stability, and aroma compared to traditional sun-drying methods. The use of the drying equipment also enhances production consistency and reduces dependence on weather conditions, allowing MSMEs to better manage production schedules and meet market demand. Furthermore, the technology supports sustainable practices by enabling the utilization of herbal waste as value-added products. Overall, the drying tool demonstrates strong potential as an appropriate, affordable, and easily operated technology that strengthens the competitiveness and long-term viability of herbal MSMEs based on local resources.
Co-Authors Aprilia Paramadina Iqbal Dwi Prayoga Jenifer Fiorentina Prasanti Kurnia Sukma Adriyani Melkior Aleks Kalvaro Muhammad Iqbal Suseno Putra Rizky Ayu Andini Wiranata Kusuma Atma Wijaya