Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ascendia: Journal of Economic and Business Advancement
Nabillah Amrista Putri
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Bertahan Usaha Mikro Kecil Menengah (UMKM) dalam Menghadapi Krisis Ekonomi Global Mohammad Afrizal Miradji; Siti Masruroh; Nuzulul Arifah Magfiroh; Nabillah Amrista Putri; Alifia Anindita Putri; Sherly Widya Mei
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/wmvnb204

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in maintaining economic stability, especially during global economic crises that reduce purchasing power. This study examines MSME survival strategies through a case study of Cirayeum, a micro-scale culinary business producing chicken-filled cireng. Using a descriptive qualitative case study approach, data were collected through observations, interviews, and financial documentation. The results show that Cirayeum survives through product innovation, flexible sales formats (ready-to-eat and frozen), and affordable pricing. Financial analysis indicates effective cost control, accurate cost calculation, and positive profit and return on investment. SWOT analysis highlights product quality and low costs as strengths, while competition and raw material price fluctuations remain key challenges. Overall, adaptive strategies are crucial for MSME resilience amid economic uncertainty.
Co-Authors Alifia Anindita Putri Mohammad Afrizal Miradji Nuzulul Arifah Magfiroh Sherly Widya Mei Siti masruroh