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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Hilyati, Siti Itsnaeni
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ANALISIS CIRCULAR MODEL OF SOME AKUN INSTAGRAM KLIEN @SALIRAMART CV TALAGASALIRA INDOTRADING DI TOS CREATIVE AGENCY Hilyati, Siti Itsnaeni; David Rizar Nugroho; Ika Yuliasari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40446

Abstract

This study analyzes the application of the Circular Model of SOME on the Instagram account of client @saliramart at TOS Creative Agency. The method used is descriptive qualitative. Primary data was collected through interviews, active participation, observation, and documentation, while secondary data was obtained from literature studies. The results of the study show that the Circular Model ofSOME on the @saliramart account was systematically applied by TOS Creativethrough structured content planning, evaluation of engagement and reach metrics, and team management through Trello and WhatsApp. Challenges in the engage stage, due to changes in audience behavior, were overcome with polls, Q&A, and reposts. The implementation of SOME improved brand consistency, publication effectiveness, awareness, sales, and the image of Salira Mart as a local retailer that is friendly and close to its audience.
Co-Authors David Rizar Nugroho Ika Yuliasari