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All Journal INJECT Interdisciplinary Journal of Communication Social Sciences and Humanities Reviews
Agus Riani, Yuyun
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Religion Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Teenagers' Social Construction of "Good" and "Bad" Women': A Study of Karin Novilda's Vlogs Through Berger and Luckmann's Theory Nurul Hidayati, Mega; Agus Riani, Yuyun
Social Sciences and Humanities Reviews Vol. 1 No. 1 (2025): Social Sciences and Humanities Reviews
Publisher : CV. DYOQU PUBLISHING MANAGEMENT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64780/sshr.v1i1.21

Abstract

Background: The categorization of women as “good” or “bad” remains deeply embedded in patriarchal values, often perpetuated through family, religion, and social environments. With the rise of digital media, especially platforms like YouTube, adolescents are exposed to alternative representations of womanhood, such as those exemplified by public figure Karin Novilda (Awkarin). These portrayals challenge conventional gender norms and prompt young audiences to reinterpret established social values. Aims: This study explores how teenagers socially construct the concepts of “good” and “bad” women and how these constructions are reflected in their perceptions of Karin Novilda’s online persona. It also seeks to examine the persistence of gender-based double standards in adolescents’ judgments of public figures. Methods: Using a qualitative approach and the constructivist framework of Berger and Luckmann, the study engaged 12 adolescents aged 16–19 through in-depth interviews. Thematic analysis was employed to understand how social values are externalized, objectified, and internalized through social interactions and media exposure. Result: Findings reveal that teenagers associate the notion of a “good woman” with obedience, modesty, and conformity to religious and familial values. In contrast, expressive behavior, particularly on social media, is often deemed inappropriate. Despite this, many respondents still consume content from figures like Karin, showing a dissonance between moral judgment and digital engagement. Gender-based double standards were also evident, with women receiving harsher criticism than men for similar behaviors. Conclusion: This study concludes that teenagers’ perceptions are shaped by a dynamic social construction process influenced by traditional norms and digital media. While dominant values still persist, signs of critical reflection and negotiation are emerging among adolescents. These findings underscore the need for integrating critical media literacy and gender education into youth development strategies to foster more equitable perspectives on gender roles.
From Individual Hostility to Structural Communication Practice: A Qualitative Meta-Synthesis of Digital Misogyny in Communication Studies (2020-2025) Arianti, Devi; Kriyantono, Rachmat; Agus Riani, Yuyun
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6279

Abstract

The objective of this study is to examine how communication scholarship conceptualizes digital misogyny as a communication practice within the context of social media. The study responds to the growing academic attention to gender-based hostility in digital environments, which remains conceptually fragmented across existing research. To address this gap, it adopts a systematic conceptual mapping approach to clarify the distinctive contribution of communication studies to the understanding of digital misogyny. This research employs a qualitative meta-synthesis method within an interpretive paradigm, analyzing 155 peer-reviewed international journal articles in the field of communication studies published between 2020 and 2025. An inductive thematic synthesis is used to identify dominant conceptual patterns, variations in misogynistic communication practices, and the ways in which social media is positioned as a digital public space. The findings reveal a consistent conceptual shift from viewing misogyny primarily as an individual attitude toward understanding it as a discursive, cultural, and structurally mediated communication practice. Five core conceptual patterns are identified: misogyny as individual hatred, discursive practice, digital cultural expression, a phenomenon shaped by platform structures, and a mechanism of social control. The results further indicate that digital misogyny operates through both overt and covert practices, with subtle forms such as humor and memes playing a significant role in the normalization of gender inequality. Overall, this study advances a more integrated conceptual framework for understanding digital misogyny as a symbolic, mediated, and structurally embedded phenomenon within the digital public sphere.
Co-Authors Arianti, Devi Nurul Hidayati, Mega Rachmat Kriyantono