Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Consumer Science
Lily Purwianti
Faculty of Business and Management, Batam International University, Batam, Indonesia
Social Sciences

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Attitude and the Mediating Role in Online Food Delivery Continuance Intention Lily Purwianti; Hepy Hefri Ariyanto; Christella
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.577-600

Abstract

Background: The online food delivery (OFD) sector has grown rapidly in Indonesia, necessitating scholarly examination of consumer behavior beyond initial adoption to understand continuance patterns in technology-enabled consumption. Purpose: This research aims to analyze the effects of food safety risk perception, social influence, price savings, and time savings on consumers' continuance intention toward OFD services, with attitude as a mediating variable. Method: A quantitative survey of 384 OFD users in Batam City, Indonesia, who had used the services three times in three months was conducted, and the data were analyzed using PLS-SEM. Findings: Social influence, price savings, time savings, and food safety risk perception significantly affect attitude and continuance intention through the mediation of attitude. Food safety risk exhibits dual effects of direct negative and indirect positive effects through attitude. Conclusions: Attitude serves as a critical mediator consistent with the Theory of Planned Behavior. OFD providers should strengthen food safety assurances, leverage social influence, emphasize efficiency benefits, and enhance positive attitudes to sustain consumer loyalty and long-term engagement. Research implication: OFD service suppliers should strengthen consumer confidence by addressing food safety concerns, leveraging social influence, and emphasizing time and cost efficiency. Marketing and operations also improve positive consumer attitudes to support long-term engagement.
Determinants of AI Innovation Adoption in Banking Services: Mediating Role of Attitude among Young Generations Lily Purwianti; Ella Kristia; Lady; Hepy Hefri Ariyanto
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.299-321

Abstract

Background: Integration of AI technology in the banking sector is growing rapidly, but adoption remains relatively low due to users' concerns regarding awareness, privacy, and security. This situation necessitated the exploration of how an expanded version of the Technology Acceptance Model (TAM) model influenced AI adoption, particularly among younger generations. Purpose: This research aimed to examine how awareness, perceived security, and ease of use could directly influence AI adoption through attitude as a mediator. Method: A quantitative survey was carried out among 418 bank customers from BCA, BNI, BRI, Mandiri, and OCBC in Indonesia who had used AI-based banking services, and the data were analyzed using PLS-SEM. Findings: Awareness, perceived security, and ease of use strongly influenced the intention to adopt AI, both directly and through a mediating effect. Furthermore, Generation Y was more affected by ease of use and security than Generation Z. Conclusions: All variables were found to significantly influence the willingness to adopt AI, with attitude serving as a mediating factor. Research implication: This research strengthened the TAM model by integrating ease of use, security, and awareness variables, as well as focusing on generational differences in technology adoption.
Co-Authors Christella Ella Kristia Hepy Hefri Ariyanto Lady