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All Journal Dinasti International Journal of Education Management and Social Science
Rubiyatno Rubiyatno
Universitas Sanata Dharma, Indonesia
Education

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Village Development through Potential Analysis of Kaliagung Village, Kapanewon Sentolo, Kulon Progo Regency, Special Region of Yogyakarta Rubiyatno Rubiyatno; Agnes Maria Polina; Lucia Kurniawati; A. Prasetyadi; Achilleus Hermawan Astyanto; Hirmawan Wijanarka; Maria Vincentia Eka Mulatsih
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3798

Abstract

This study aims to determine the potential of Kaliagung Kapanewon Sentolo Village, Kulon Progo Regency, Special Region, it is hoped that with the identification of this, the researcher can formulate a roadmap for the development of Kaliagung Kapanewon Sentolo Village, Kulon Progo Regency, Special Region of Yogyakarta. This research is a qualitative descriptive research. The population in this study is the leaders and community leaders of all community members in Kaliagung Village, Kapanewon Sentolo, Kulon Progo Regency, Special Region of Yogyakarta. The data collection method uses observation, focus discussion groups and literature studies are used to obtain information about the potential of the village, qualitative descriptive analysis specifically using the analysis of strengths, weaknesses, opportunities, and threats. SWOT analysis contributes to the development of strategic management theory, especially in the context of independent village development. The SWOT analysis shows that this framework can be applied effectively in the context of village development. This approach helps to link between internal conditions (local resources) and external conditions (government and market support) in the formulation of development strategies. The results of the EFE and IFE analysis placed the Kaliagung Village in a certain quadrant, which provided a theoretical basis for choosing the most suitable strategy, such as a growth-oriented strategy .
Green Marketing in Tourism Village Development; Marketing Mix Rubiyatno Rubiyatno
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3800

Abstract

The application of the green marketing mix in tourism, especially in tourism villages, involves marketing strategies that consider aspects of environmental sustainability in the development, promotion, pricing, and distribution of tourism products in tourism villages. Tourism villages are tourism products that are developed based on the potential of the village, both in the form of community, nature, and culture as an identity that has tourist attractions. Previous research related to green marketing mix has not specifically examined the influence of green marketing mix on tourist interest in tourist villages. Therefore, research on the influence of green marketing mix on tourist interest in tourist villages still has a research gap that needs to be filled. This study aims to determine the influence  of green marketing mix on visitor interest in tourist villages. The type of research used is survey research with a quantitative approach. The population in this study is all tourists who have visited tourist villages in the Special Region of Yogyakarta. The tourists who will be used as samples are tourists who visit the 5 best tourist villages in 2022 and 3 tourist villages that are among the top 75 of the 2023 Indonesian Tourism Village Award from the Special Region of Yogyakarta, with a total of 200 tourist respondents. The sampling technique used in this study is accidental sampling, which determines the sample based on chance, that is, anyone who happens to be willing to fill out the questionnaire can be used as a respondent. The data analysis used was Descriptive Analysis and Multiple Linear Regression Analysis and assisted by SPSS.  The results show that not all elements of green marketing have a significant effect on Tourist Interest. Green Place and Green Promotion have proven to have a significant influence, showing that the aspect of environmentally friendly location and effective promotion is an important factor in attracting tourists. In contrast, Green Product and Green Price did not show significant influence, indicating that environmentally friendly products and price have not been the main factors in tourists' decisions to visit tourist villages.
Co-Authors A. Prasetyadi Achilleus Hermawan Astyanto Agnes Maria Polina Hirmawan Wijanarka Lucia Kurniawati Maria Vincentia Eka Mulatsih