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All Journal Jurnal Pengabdian Kepada Masyarakat Indonesia Media Ekonomi dan Manajemen
Yustia Dewi
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Public Health Social Sciences

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Penguatan Branding UMKM melalui Implementasi Program Mahasiswa KKN UINSU di Desa Saribu Raja Janji Maria Cindy Antika; Nikmah Amalia Harahap; Puja Maharani Pasaribu; Yustia Dewi; Zuhrinal M. Nawawi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.9920

Abstract

Micro, Small, and Medium Enterprises play a strategic role in supporting rural economies; however, many of them continue to face limitations in branding management, which affects their product competitiveness. This condition indicates that the challenges encountered by these enterprises are not merely technical in nature but also related to limited strategic understanding in building business identity. This study aims to examine the role of the Community Service Program implemented by students of Universitas Islam Negeri Sumatera Utara in strengthening the branding of Micro, Small, and Medium Enterprises in Saribu Raja Janji Maria Village, Toba Regency. The study employed a qualitative approach using a participatory community service method, involving enterprise owners, students, and village stakeholders. Data were collected through in-depth interviews, participant observation, and activity documentation, and subsequently analyzed using thematic analysis. The findings reveal that prior to the mentoring program, branding was predominantly perceived as a visual element. Through student involvement, this perception shifted toward a more structured business strategy, encompassing the development of business identity, product differentiation, and the utilization of digital media. Students functioned as strategic resources by facilitating knowledge transfer and enhancing the contextual capacity of enterprise owners. The study concludes that the Community Service Program contributes meaningfully to strengthening enterprise branding and supports inclusive rural economic development, while emphasizing the importance of sustained institutional support to ensure the long-term impact of the program.
The Influence of Financial Sector Growth, Dependency Ratio, and Education Level on the Penetration of Sharia Life Insurance in Indonesia Yustia Dewi; Marliyah; Muhammad Ikhsan Harahap
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.38

Abstract

Indonesia has the largest Muslim population in the world, yet its sharia life insurance penetration lags far behind other ASEAN countries such as Malaysia and Thailand. This phenomenon warrants further investigation, given the substantial untapped market potential. This study aims to analyze the influence of financial sector growth, dependency ratio, and education level on sharia life insurance penetration in Indonesia. It employs the Theory of Insurance Demand proposed by Beck and Webb (2003) as the theoretical foundation, which posits that economic, demographic, and social factors collectively shape insurance demand. The research adopts a quantitative approach using multiple linear regression analysis. The data consist of 112 monthly secondary observations from January 2014 to April 2023, obtained from OJK and BPS through documentation techniques. The results show that all three variables have a positive and significant effect on sharia life insurance penetration, both partially and simultaneously, with an explanatory power of 61.1 percent of the variation. These findings confirm that economic, demographic, and educational factors serve as important determinants in driving the future penetration of sharia life insurance in Indonesia.
Co-Authors Cindy Antika Harahap, Muhammad Ikhsan Marliyah Nikmah Amalia Harahap Puja Maharani Pasaribu Zuhrinal M. Nawawi