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All Journal Journal of Economics and Management Scienties Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Bowo Santoso
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Coaching Digital Marketing Kepada Redseller Baru: Pendampingan Pemanfaatan Marketplace Facebook dan Tiktok Sebagai Media Promosi Akomodasi Reddoorz: Pengabdian Sri Surya Tri Mustika; Bowo Santoso
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7137

Abstract

This community service activity takes the form of individual coaching and digital marketing mentoring for a new RedDoorz RedSeller, conducted online through Google Meet in a 1-on-1 coaching format. The facilitator provided structured and interactive personal mentoring throughout the session. The coaching began with an introduction to and step-by-step demonstration of the RedSeller application via screen sharing, covering: the home and dashboard display, promo code creation, hotel search and property detail verification, room stock and type checking, the booking process, payment methods, and customer check-in time selection. Mastery of the RedSeller application served as a critical foundation before the participant progressed to digital promotion strategies, as understanding the booking flow, promo codes, and application system is a prerequisite for conducting effective promotions. Following the application training, coaching continued with digital promotion strategies using Marketplace Facebook and TikTok, encompassing listing creation, title and price determination, description writing, Facebook group utilization, defining TikTok promotion objectives, trend and hashtag research, crafting compelling 3-second hooks, concise captions with calls to action, upload consistency, and optimal upload timing. This activity aims to enhance the digital marketing capabilities of new RedSellers so they can effectively promote RedDoorz accommodations, expand market reach, and improve sales performance and commission earnings. Results indicate increased participant comprehension of both application usage and digital promotion strategies, high enthusiasm and active participation throughout the session, and the effectiveness of the 1-on-1 coaching format in creating a more focused and personalized mentoring experience.
The Effect of Compensation, Work Discipline, and Work Motivation on Performance (A Study of Brand X Mobile Coffee Riders in Surabaya) Dini Aprilia Rismasari; Bowo Santoso
Journal of Economics and Management Scienties Volume 8 No. 4, September 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i4.528

Abstract

This research is motivated by the importance of human resource management in improving performance in partnership-based work systems, especially for Brand X mobile coffee riders in Surabaya. Therefore, this study aims to analyze several factors that can affect rider performance, such as compensation, work discipline, and work motivation. The population in this study includes all active Brand X riders, totaling 119 riders. The sampling method used is nonprobability sampling with purposive sampling technique. The research sample consists of 98 active riders who have worked for at least 1 month. The analysis method used in this study is Partial Least Square (PLS). The results of the study indicate that compensation have a positif and significant effect on rider performance, work discipline has a negative and insignificant effect on the performance, and work motivation have a positive and significant effect on rider performance of Brand X mobile coffee riders in Surabaya. These findings suggest that improving rider performance can be achieved more effectively through the implementation of a fair and proportionate compensation system that reflects rider’s actual working conditions, as well as through initiatives aimed at strengthening work motivation. In contrast, work discipline policies should be designed in accordance with the characteristics of a flexible partnership-based employment system.
Co-Authors Dini Aprilia Rismasari Sri Surya Tri Mustika