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All Journal Jurnal Ilmiah Ekonomi Islam
Muhdar Muba
FEBI IAIN Ternate
Economics, Econometrics & Finance Social Sciences

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Analisis Preferensi Konsumen dalam Memilih Jasa Bank Syariah Indonesia (BSI) KCP Morotai Muhdar Muba; Fathy Inat; Indasari Sapsuha
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.7973

Abstract

This study aims to examine product (X1), office location (X2), and service (X3) variables on consumer preferences (Y) in choosing BSI Morotai services. Using regression analysis method, the results shows that partially, only service variable (X3) has a positive and significant effect on consumer preferences. Whereas product (X1) and environment (X2) variables have no significant effect on consumer preferences. The results also shows that simultaneously all the independent variables (X1, X2, and X3) significantly affect the dependent variable (Y). The implication of this study is that Bank Syariah Indonesia (BSI) KCP Morotai needs to improve their communication in line with the customs/culture of local community, while still maintain convenience and prompt service.
Co-Authors Fathy Inat Indasari Sapsuha