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An Analysis of The Role of Innovation and Digitalization inĀ  Enchancing Corporate Competitive Adventage in the Digital Economy Era Samsul Anwar
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/58y55896

Abstract

The rapid advancement of digital technologies has transformed the competitive dynamics of global business, compelling firms to strategically integrate innovation and digitalization to sustain long-term growth. This study aims to analyze the role of innovation and digitalization in enhancing corporate competitive advantage within the digital economy era. Employing a qualitative descriptive design through a systematic literature review (SLR), the research examined 25 peer-reviewed articles published between 2020 and 2025 sourced from Scopus, Web of Science, and Google Scholar. Data were collected and filtered using PRISMA guidelines and analyzed thematically to identify recurring patterns and emerging insights. The findings indicate that innovation is a critical source of differentiation, enabling firms to create unique products, services, and business models, while digitalization strengthens efficiency, agility, and customer engagement. Moreover, the synergy between innovation and digitalization provides dynamic capabilities that allow firms to anticipate market changes and respond proactively. The discussion highlights that organizations integrating both elements outperform those adopting them separately, and that failing to embrace digital innovation increases the risk of market irrelevance.In conclusion, the study affirms that innovation and digitalization are complementary strategic levers that collectively sustain corporate competitiveness in the digital economy. This research contributes by bridging theoretical gaps and offering practical implications for firms across industries.
Impact of Financial Technology Utilization, Working Capital Management, and Financial Resilience on MSME Sustainability During Uncertainty Economy Herningsih Sutri Lembong; Astrid Kristiana Tundu; Samsul Anwar; Muhammad Syaiful; Ilza Febrina; Eko Sudarmanto
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1184

Abstract

Based on the results and discussion, this study concludes that financial technology utilization, working capital management, and financial resilience each have a positive and significant impact on the sustainability of MSMEs during periods of economic uncertainty. The findings highlight that MSMEs that actively adopt digital financial tools, manage their short-term finances efficiently, and develop strong financial resilience are better equipped to withstand and adapt to external shocks such as economic downturns, inflation, and market disruptions. Among the three factors, financial resilience emerged as the most influential, underscoring the critical role of strategic preparedness, adaptability, and financial buffers in ensuring business continuity. These results reinforce the theoretical perspective of the Resource-Based View (RBV), which emphasizes the importance of internal capabilities as sources of sustainable advantage. Therefore, strengthening digital adoption, financial management practices, and resilience-building efforts should be prioritized by MSME stakeholders, including policymakers, financial institutions, and business support organizations to enhance long-term survival and performance in an increasingly volatile economic environment.