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All Journal Journal of Dialogos
Yosaphat Danis Murtiharso
Institut Bisnis dan Informatika Kwik Kian Gie
Languange, Linguistic, Communication & Media

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The Role of Health Influencers on TikTok in Shaping Gen Z Consumer Behavior: A Review of Digital Communication Perspectives and Popular Culture Yosaphat Danis Murtiharso
Journal of Dialogos Vol. 2 No. 3 (2025): Journal of Dialogos-AUGUST
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/w7bx3y23

Abstract

This study aims to analyze the role of health influencers on TikTok in shaping Gen Z's health consumption behavior through the perspective of digital communication and popular culture. The research method used is a qualitative approach with literature study and content analysis, focusing on scientific publications, research reports, and relevant TikTok content. The results show that health influencers use edutainment-based communication strategies by utilizing trends, viral music, and popular culture symbols, so that health messages are more easily accepted by Gen Z. Other findings show that Gen Z not only views health messages as education, but also as part of their social identity and digital lifestyle. This study confirms that the role of health influencers on TikTok can be an effective strategy in health communication, although it still faces challenges such as potential misinformation and the need for collaboration with healthcare professionals.
Virtual Communication in A Hybrid Workplace: Impact on Team Effectiveness Yosaphat Danis Murtiharso
Journal of Dialogos Vol. 2 No. 4 (2025): Journal of Dialogos-NOVEMBER
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/82hg5d51

Abstract

Hybrid work arrangements have transformed communication and collaboration systems in organizations, particularly in Indonesia where digital transformation accelerated rapidly during the pandemic. Virtual communication has emerged as the main mechanism for coordinating tasks, sharing knowledge, and maintaining interdependence among geographically distributed team members. This study employed a systematic literature review approach to examine the role of virtual communication, digital leadership, and organizational culture in shaping team effectiveness within hybrid workplaces in Indonesia. Findings indicate that balanced synchronous–asynchronous communication, clarity of expectations, and psychological safety enhance collaborative performance, whereas communication overload and unequal digital readiness hinder productivity. Furthermore, leaders who adopt empathetic, coaching-based, and outcome-oriented approaches foster stronger engagement and trust in hybrid teams. Organizations that develop adaptive communication norms, invest in digital capability building, and implement equitable hybrid work policies tend to achieve higher team cohesion and performance. This study highlights the importance of integrating technological, human, and cultural dimensions to optimize hybrid work effectiveness in emerging economy contexts
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