Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Global Perspectives in Education Journal
Nur Amalina
Jempol Community College, Department of General Studies, Malaysia
Education Languange, Linguistic, Communication & Media Mathematics Other

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Educating Consumer Awareness on Halal Issues: A Case Study of Viral Products Mixue and Ai-Cha in Malaysia Nur Amalina; Normarlina
Global Perspectives in Education Journal Vol. 1 No. 2 (2025): July
Publisher : CV Najmi Edu Creative

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64008/gpej.v1i2.43

Abstract

This qualitative study explores the rise of viral beverage brands Mixue (China) and Ai-Cha (Indonesia) among Malaysian Muslim consumers, focusing on the implications of their uncertified halal status. Despite Malaysia’s comprehensive halal certification system governed by JAKIM, many consumers—especially youth—exhibit limited awareness and verification practices regarding halal compliance. This study aims to assess halal literacy, identify behavioral gaps, and propose educational strategies to address syubhah (doubtful) consumption. Using document-based content analysis of official guidelines (MS1500:2019), Islamic jurisprudence, media discourse, and consumer behavior literature, findings indicate that brand aesthetics, social media influence, and pricing often outweigh religious considerations. The results underscore an attitude-behavior gap, where consumers affirm halal values but do not consistently act on them. The study concludes that enhanced formal and informal halal education, particularly among youth, is critical to strengthening faith-aligned consumption. Recommendations include multi-platform public outreach and curriculum integration to foster informed, ethical, and faith-conscious consumer behavior.
Digital Literacy and Islamic Values: Strengthening Religious Understanding in The Era of AI-Based Learning Mohammad Fauzan; Nur Amalina; Muhamad Ismail
Global Perspectives in Education Journal Vol. 2 No. 1 (2026): January
Publisher : CV Najmi Edu Creative

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64008/gpej.v2i1.52

Abstract

This study aims to examine the relationship between students’ digital literacy and their understanding of Islamic values in the context of AI-based learning at SMK Farmatikom Pekanbaru. Conducted in August 2025 with 121 student respondents, the research explores how digital competencies influence religious comprehension as learning environments increasingly integrate artificial intelligence. A quantitative approach was employed using a correlational survey design. Digital literacy and understanding of Islamic values were measured using validated Likert-scale instruments, and the data were analyzed through descriptive statistics, Pearson correlation, and multiple regression techniques. The results indicate that students’ digital literacy levels fell into the medium-to-high category, and a significant positive correlation was found between digital literacy and understanding of Islamic values. Multiple regression analysis further revealed that digital literacy significantly predicted students' understanding of religion within AI-supported learning platforms. These findings suggest that strengthening digital literacy can enhance students’ ability to interpret, evaluate, and apply Islamic values in technologically advanced learning environments. The study highlights the importance of integrating value-based digital education to support both cognitive and moral development among vocational high school students.
Co-Authors Mohammad Fauzan Muhamad Ismail Normarlina