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All Journal Soshum: Jurnal Sosial dan Humaniora Komunikasi : Jurnal Komunikasi
Irwansyah
University of Indonesia
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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A Systematic Literature Review on Communication In Health Using Narrative Theory Rizky Amalia Wismashanti; Irwansyah; Kianti Azizah; Sugiarto
Jurnal Komunikasi Vol. 14 No. 1 (2023): Maret 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i1.11850

Abstract

Artikel ini disusun untuk mengetahui penggunaan Narrative Theory pada konteks komunikasi kesehatan saat ini. Pertanyaan utama yang dibahas adalah bagaimana penerapan Narrative Theory pada konteks komunikasi kesehatan dalam empat tahun terakhir. Metode penelitian ini menggunakan pendekatan kualitatif berbasis systematic literature review dilakukan. Penelitian dilakukan dengan menggunakan Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA). Hasil penelitian menunjukan bahwa Narrative Theory dalam konteks kesehatan dianggap berfungsi efektif untuk mencegah penyakit. Hal ini dikarenakan penyampaian dengan narasi ini lebih mudah diingat orang. Selain itu, narasi juga digunakan untuk membantu proses penyembuhan dengan menempatkan narasi sebagai sebuah wadah untuk meluapkan perasaan seseorang. Narasi juga dianggap memotivasi dalam mengelola emosi untuk kesembuhan. Penggunaan narasi dalam proses penyembuhan pasien tidak berdiri sendiri, tapi digunakan menjadi komplementer dalam proses penyembuhan, di samping pengobatan dan terapi fisik. Saat ini, narasi sudah dapat termediasi secara digital. Kesimpulan dari penelitian ini, diperlukannya penelitian dan arahan lebih dalam kedepannya terkait komunikasi dalam konteks kesehatan menggunakan Narrative Theory
Analysis of LazLive Utilization in Mobile Applications Lazada at Sahoor Time Angga Guslim; Karen Kusnadi; Irwansyah
Soshum: Jurnal Sosial dan Humaniora Vol. 14 No. 1 (2024): March 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v14i1.44-53

Abstract

Live streaming is becoming a global trend that is popularly used in many sectors, including e-commerce. Lazada, as one of the largest app-based e-commerce in Southeast Asia, also utilizes the use of live streaming by initiating LazLive (Lazada Live Streaming) as one of the featured features in their mobile application. Unlike most e-commerce such as Tokopedia and Shopee, Lazada as a brand also creates official live stream content from the company through a series of special programs, which are actual features as well as customized marketing messages. This study aims to examine Lazada's strategy of creating a new live streaming method in its mobile application (LazLive). Based on the view of the social construction theory of technology, this study analyzed 23 Lazada live streams held from March 23 to April 24, 2023, during sahoor time. Using a descriptive qualitative approach, this study used content analysis techniques. The results found that (1) Lazada personalized several of its live streaming features to match the feel of the program, and (2) Lazada continues to update its features according to customer needs and feedback. (3) LazLive received a positive response from Lazada app users and contributed to the number of reviews received by the Lazada mobile app in the Google Play Store. All the innovations that Lazada provides through LazLive are expected to increase application consumers and the welfare of sellers.
Co-Authors Angga Guslim Karen Kusnadi Kianti Azizah Rizky Amalia Wismashanti Sugiarto