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All Journal Journal of Golden Generation Abdimas Jurnal Pengabdian Masyarakat Indonesia
Intan Alisa
Universitas Islam Negeri Sumatera Utara
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Optimalisasi Pemetaan Digital untuk Peningkatan Aksesibilitas UMKM melalui Google Maps Cinta Aisyahtul Kubra; Intan Alisa; Muhammad Sudepman Rohim Tarigan; Siti Aisyah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6012

Abstract

This study aims to analyze the role of digital mapping, particularly through Google Maps, in enhancing accessibility and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). Digital mapping allows MSMEs to display business locations, operating hours, product photos, and contact information, facilitating consumers in finding their services. Integration with review and rating features also increases consumer trust and strengthens the professional image of the business. The study uses a qualitative descriptive approach through literature review on MSME digitalization, digital marketing strategies, and Google Maps implementation. The findings indicate that optimal utilization of digital mapping positively impacts business visibility, expands market reach, and fosters two-way interaction between business owners and consumers. Challenges such as limited digital literacy and funding can be addressed through training programs, mentorship, and government support. Therefore, optimizing digital mapping via Google Maps can serve as a crucial strategy for sustainable MSME development, helping businesses adapt to market trends and contribute significantly to national economic growth.
Ekonomi Politik Dalam Program Pengentasan Kemiskinan Di Indonesia Chairun Nissa; Intan Alisa; Muhammad Nabil Nasution; Reni Ria Armayani Hasibuan
Journal of Golden Generation Abdimas Vol. 1 No. 2 (2025): Desember : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v1i2.253

Abstract

Penelitian ini bertujuan untuk menganalisis program pengentasan kemiskinan di Indonesia dari perspektif ekonomi politik dengan menyoroti peran negara, dinamika kepentingan politik, serta hubungan kekuasaan dalam perumusan dan implementasi kebijakan sosial. Penelitian ini menggunakan pendekatan kualitatif dengan desain deskriptif-analitis melalui studi literatur terhadap dokumen kebijakan pemerintah, data resmi, laporan lembaga internasional, serta artikel jurnal ilmiah yang relevan dan diterbitkan dalam lima tahun terakhir. Hasil kajian menunjukkan bahwa kebijakan pengentasan kemiskinan di Indonesia tidak hanya dipengaruhi oleh pertimbangan ekonomi dan kebutuhan masyarakat miskin, tetapi juga oleh kepentingan politik, politik anggaran, serta pengaruh elit politik dan birokrasi. Program bantuan sosial seperti PKH, BPNT, dan BLT berperan penting dalam meningkatkan kesejahteraan masyarakat miskin dan daya beli rumah tangga rentan, namun masih menghadapi berbagai permasalahan, terutama terkait ketepatan sasaran, eksklusi sosial, dan tata kelola data penerima manfaat. Oleh karena itu, penelitian ini menekankan pentingnya kebijakan sosial yang berbasis data terpadu, akuntabel, dan berkelanjutan agar program pengentasan kemiskinan dapat mencapai tujuan jangka panjang secara lebih efektif.
Co-Authors Chairun Nissa Cinta Aisyahtul Kubra Muhammad Nabil Nasution Muhammad Sudepman Rohim Tarigan Reni Ria Armayani Hasibuan Siti Aisyah