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All Journal Jurnal Pengabdian Masyarakat Indonesia
Ryan Rauzan
Universitas Islam Negeri Sumatera Utara
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Transformasi Promosi UMKM Tape Ketan dan Ubi Berbasis Hybrid: Efektivitas Pembuatan Spanduk dan Digitalisasi Lokasi pada Google Maps di Desa Balai Kasih Ryan Rauzan; Amal Hayati; Tiara Devi Yanti Lestari; Fitri Khairani; Najwa Aulia Putri
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 3 (2025): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i3.6014

Abstract

The Community Service Program (KKN) in Balai Kasih Village focuses on transforming the promotion of local Micro, Small, and Medium Enterprises (MSMEs) through a hybrid strategy that effectively combines traditional and digital media platforms. The selected target MSMEs in this program are Tape Ketan and Tape Ubi Pak Permadi, located specifically in Dusun IV. Prior to the intervention, these businesses lacked a clear location identity, official branding, and digital connectivity, which hindered customer accessibility and recognition. To address this issue, The KKN team facilitated the installation of informative identity banners and successfully registered the businesses on Google Maps on August 30, 2025. Using a participatory approach, this intervention demonstrated an increase in business visibility, making it easier for consumers to find locations online while strengthening trust at the local level. This study confirms that combining physical and digital promotion can improve the accessibility of village SMEs, open up broader market access, and provide a practical model for inclusive digital transformation-based economic empowerment.
Co-Authors Amal Hayati Fitri Khairani Najwa Aulia Putri Tiara Devi Yanti Lestari