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All Journal Journal of Golden Generation Multidisciplinary Jurnal Pengabdian Masyarakat Indonesia
Khadijah Nur Aini
Universitas Islam Negeri Sumatera Utara
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Strategi Peningkatan Nilai Tambah Keripik Singkong sebagai Ekonomi Kreatif di Huta III Kampung Dolok Nagori Boluk, Kecamatan Bosar Maligas, Kabupaten Simalungun Karisma Wardani; Khadijah Nur Aini; Prans Sintia Diadani; Reni Novianti Sari; Siti Aisyah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6439

Abstract

Micro, small, and medium enterprises (MSMEs), including those engaged in cassava chip production, play a significant role in the Indonesian economy. However, many MSMEs encounter difficulties in determining the factors that can support their success and designing strategies to remain competitive. This study explores the cassava chip producer “Nek Surati” through an analysis of marketing, technical, and operational aspects. The method used in this study is qualitative-descriptive with a case study approach involving in-depth interviews. The findings from this study indicate that the company has high sustainability potential, thanks to efficient product management, product variety, and operational efficiency. However, issues such as commodity price fluctuations and dependence on the harvest season remain challenges that need to be addressed. Strategies to overcome risks, including commodity inventory management and the development of digital marketing methods, were found to be the main solutions. With the implementation of risk management and optimization of marketing strategies, this business shows bright prospects for growth and contribution to the development of the Micro, Small, and Medium Enterprises sector.
Perkembangan Perekonomian Indonesia dan Implikasinya Terhadap Kesejahteraan Masyarakat Khadijah Nur Aini; Selfi Okta Rahmadini; Feri Arifin; Reni Ria Armayani Hasibuan
Journal of Golden Generation Multidisciplinary Vol. 1 No. 2 (2025): April : Journal of Golden Generation Multidisciplinary
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggm.v1i2.270

Abstract

Studi ini mengkaji bagaimana ekonomi Indonesia berkembang dan efeknya terhadap kesejahteraan masyarakat dengan cara menganalisis indikator-indikator makro ekonomi serta faktor-faktor sosial yang memengaruhi penyebaran kekayaan. Data yang diperoleh dari sumber resmi dan statistik nasional diolah secara deskriptif untuk menggali keterkaitan antara pertumbuhan ekonomi dan perbaikan kualitas hidup. Hasil penelitian menunjukkan bahwa pertumbuhan ekonomi yang adil dan berkelanjutan dapat menekan angka kemiskinan serta memperbaiki distribusi manfaat; meskipun demikian, tantangan seperti ketidaksetaraan antar wilayah dan perbedaan pendapatan masih menjadi penghalang utama untuk mencapai kemakmuran yang merata. Sebagai kesimpulan, peran pemerintah, masyarakat, dan sektor swasta sangat krusial untuk memastikan bahwa hasil dari pertumbuhan dapat didistribusikan dengan adil dan bertahan lama.
Co-Authors Feri Arifin Karisma Wardani Prans Sintia Diadani Reni Novianti Sari Reni Ria Armayani Hasibuan Selfi Okta Rahmadini Siti Aisyah