Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Health Science
Nurul Magfirah
UIN Alauddin Makassar
Health Professions Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Labeling , Price, and Quality Product on Purchasing Decisions and Interest in Buying Sunscreen Makassar City Community Gemy Nastity Handayany; Nurul Magfirah
International Journal Of Health Science Vol. 5 No. 1 (2025): : International Journal of Health
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijhs.v5i1.5003

Abstract

Rapid progress in Makassar City increases awareness will importance protect skin from effect bad ultraviolet light with use sunscreen . The height request will sunscreen , has produce various types and products sunscreen so that an effective marketing strategy is needed in increase decision purchase sunscreen in the community in Makassar City. Research This aiming For know influence labeling , price , and quality product to decision purchase sunscreen and its effects to interest buy repeat product sunscreen in the community in Makassar City. Research This is study descriptive with approach quantitative , using questionnaire as tool help For data collection with sample totaling 100 people. Observed variables covering Labeling (X1), Price (X2), Quality Product (X3), Purchase Decision (Y1) and Purchase Interest (Y2). Data analyzed use SmarPLS 4.0. Research results show that the most influential factor decision purchase is Quality Product with loading factor 0.387 then followed with Labeling with loading factor 0.339, while price No influential significant to decision purchases and decisions purchase influence level interest buy repeat product with loading factor 0.603. So can concluded that Labeling and Quality Product influence Purchasing Decisions which have an impact on the Purchasing Interest of the community in Makassar City.
Co-Authors