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Annisa Luluk Firdausie
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Education

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Semiotic Analysis Mineral Water Advertisement 2017 And 2022: Revealing Symbolic Meanings And Cultural Signifiers Annisa Luluk Firdausie; Santi Agustin
Jurnal Pendidikan dan Sastra Inggris Vol. 4 No. 2 (2024): Agustus :Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v4i2.2376

Abstract

This article discusses the semiotic study of mineral drink advertisements version "2017 and 2022. The research is focused on the signs contained in "Mineral Drink Advertisements versions 2017 and 2022" so that the meaning and message are well conveyed to consumers or the public. The ad provides an educative and creative story message. A qualitative descriptive research method with semiotic analysis techniques with Roland Barthes' theory which contains connotative and dotative meanings. The results of the study show that the "2017 and 2022 version of the mineral drink advertisement" contains continuous nonverbal and verbal sign messages so that it has its on meaning. The ad contains one of the local mineral water products in Indonesia which is also correlated with an ad that is very close to the culture and habits of the Indonesian people. As explained how the advertisement represents two Indonesian cultures when celebrating the month of Ramadan or when fasting, and Indonesian culture when welcoming guests. The advertisement does not only represent deeper Indonesian culture, but also serves as literature for the development of marketing ideas for company owners by incorporating cultural elements and the needs of market forces
Analysis of Natural Destruction in the Short Story “Sungai Kami” by Ghina Fadhilah: An Ecocritical Study of Greg Garrard Annisa Luluk Firdausie
Jurnal Pendidikan dan Sastra Inggris Vol. 4 No. 3 (2024): Desember:Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v4i3.3585

Abstract

The short story “Sungai Kita” by Ghina Fadhilah tells the story of the character Aku and her family who come from a village family and depend for their lives on the clarity of the water of their village river. Through rivers that have clean water, it symbolizes that the community is very close to nature. The problem encountered in this research is how the ecological representation of the area is and what the relationship between humans and nature is in the short story. The theory used is ecocritical theory and uses a qualitative method with a discourse approach and Greg Garrad’s Ecocritical Studies. The main data for this research is a short story by Ghina Fadhilah entitled “Sungai Kami”. The ecological data contained in the short story is the result of a literary study which is then connected to other written texts. Based on critical ecological analysis, it can be concluded that the short story “Sungai Kami” not only depicts the closeness of humans to nature but also shows the connection between nature and the philosophy of life.
Co-Authors Santi Agustin