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All Journal International Journal of Management Science and Application
Nur Hidayah
Faculty of Economics & Business, Universitas Tarumanagara, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Relation of T-Shirt Product Digital Marketing Model, Social Media Use, And Consumer Background Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.366

Abstract

Due to its adherence to international trends, fashion is developing at a quick pace these days.  One of them is the t-shirt, which, to stay up with technological changes, is now sold through digital media like online stores.  To maximize earnings, it is crucial to establish a digital marketing strategy that suits customer preferences.  Thus, this study seeks to ascertain that consumer background positively influences social media usage by customers and that social media usage positively influences the digital marketing model of t-shirt items.  The population of students attending private universities in West Jakarta is the focus of this study. Purposive sampling is the method used to select the sample for the study.  A Google Form questionnaire was used to collect data, and 100 respondents were chosen as the sample size.  SEM analysis using Smart PLS was the data analysis method employed.  The findings of the study demonstrate that managerial skill significantly and favourably affects financial performance. Financial performance is positively and significantly impacted by operational capability. Although it is not statistically significant, sustainability strategy favourably moderates the association between managerial skill and financial performance.  The relationship between financial performance and operational capabilities is strongly and negatively moderated by sustainability strategy.
The Relationship Between Entrepreneurship, Entrepreneur Background, and Future Market Anticipation Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.386

Abstract

The rapid and competitive development of entrepreneurship demands that entrepreneurs become more creative and innovative in creating or designing their products and services to meet the increasingly diverse needs of society. To enhance the entrepreneurial spirit in business, market anticipation for the future is necessary so that the products produced can compete with other competitors and generate profits. The purpose of this research is to understand the relationship between entrepreneurship, the background of entrepreneurs, and future market anticipation. This research uses a sample, employing a purposive sampling technique. Data were collected through the distribution of questionnaires to respondents located in Tangerang who are members of the sample. This data analysis technique uses SEM with Smart PLS. The research results show entrepreneurship has a positive and significant impact on future market anticipation. Entrepreneurial background has a positive and significant impact on future market anticipation. Entrepreneurial background has an insignificant impact on entrepreneurship.
Co-Authors Rodhiah Rodhiah