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This Author published in this journals
All Journal Jurnal Islam Nusantara International Journal of Science Education and Cultural Studies
Ahmad Qurtubi
Universitas Islam Negeri Sultan Maulana Hasanuddin Banten, Indonesia
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Islamic Educational Management and Innovation: A Comparative Study of Al-Attas and Fullan Ahmad Qurtubi
JURNAL ISLAM NUSANTARA Vol 9, No 2 (2025)
Publisher : Lembaga Ta'lif wa An-Nasyr (LTN) PBNU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33852/jurnalnu.v9i4.639

Abstract

This study comparatively examines the educational management perspectives of Syed Muhammad Naquib al-Attas and Michael Fullan to formulate an integrative framework that responds to contemporary educational challenges shaped by globalisation, digital transformation, and socio-cultural change. Employing a qualitative library research design, the study analyses the primary works of both thinkers alongside relevant secondary literature, using a descriptive-comparative analysis. The findings indicate that al-Attas provides a robust moral and epistemological foundation through the concepts of Islamization of knowledge and ta’dib, positioning ethical and spiritual character formation as the core objective of education. In contrast, Fullan offers a systemic and practice-oriented model of educational innovation grounded in transformational leadership, collaboration, and continuous improvement. Despite their differing philosophical foundations, both perspectives converge on the centrality of moral purpose in sustaining meaningful and long-term educational change. The study argues that integrating al-Attas’s value-based educational philosophy with Fullan’s innovation-driven management approach enables educational institutions, particularly within Islamic contexts, to adapt to modern reforms without compromising ethical integrity, thereby fostering holistic, adaptive, and sustainable educational management models.
Marketing Management Strategies of Islamic Education Services to Enhance Customer Loyalty: A Case Study of State Islamic Senior High Schools Ujang Jaenal Mutakin; MA Tihami; Ahmad Qurtubi
International Journal of Science Education and Cultural Studies Vol. 3 No. 2 (2024): ijsecs
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijsecs.v3i2.244

Abstract

This study aims to describe the planning, organizing, implementation, and monitoring of Islamic educational service marketing strategies to maintain customer loyalty and to explore their implications. A descriptive qualitative case study approach was used, with purposive sampling selecting principals as critical informants and vice principals, teachers, students, alums, and parents as supporting informants. Data were collected through observation, interviews, and documentation and analyzed using data reduction, presentation, and conclusion drawing. The findings indicate that marketing management strategies at MAN 1 and MAN 2 Cilegon City are implemented but must be fully optimized. Planning involves basic strategies but needs thorough identification, segmentation, positioning, and differentiation. Organizing is relatively effective, with clear task divisions formalized by principal decrees. Implementation follows a marketing mix approach (product, promotion, infrastructure, human resources, and processes), yet promotional efforts still need to be increased. Monitoring is consistently conducted by principals and supporting staff. While customer loyalty is evident, indicated by repeat purchases, recommendations, and cross-product purchases, it is limited to existing market segments and does not reach broader audiences.
Co-Authors MA Tihami Ujang Jaenal Mutakin