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All Journal Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Jurnal Desain
Rista Ihwanny
Multimedia Nusantara University
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The role of producer in fostering creativity in Child Star Janice Stefani Soemarno; Rista Ihwanny
Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Vol. 6 No. 2 (2025): Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Publisher : Asosiasi Program Studi Desain Komunikasi Visual Indonesia (Asprodi DKV)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38010/deskomvis.v6i2.125

Abstract

This study offers a fresh perspective on the role of the film producer by examining the creative dimensions of their work, an aspect that remains underexplored in film and animation studies, particularly within the Indonesian context. The research addresses the problem of how film production is often perceived primarily as a managerial or logistical process, rather than as a creative practice. The study aims to investigate to what extent film production can be considered a creative endeavor and how such creativity is expressed in practice. To achieve these objectives, the research examines the role of the producer in fostering creativity during the idea and story development as well as the pre-production stages of the short-animated film Child Star, produced by ONN Studio in Tangerang, Indonesia. This study employs a qualitative phenomenological approach, using direct observation, FGD, and reflective analysis to capture the lived experiences of the producer as a creative agent within the animation production process. The findings reveal that the producer’s role extends beyond financial and organizational responsibilities to include creative decision-making, narrative development, and mediation between artistic vision and production constraints. The study concludes that film production, particularly in independent animation contexts, constitutes a creative practice in which the producer plays a crucial role in shaping the final work. This research contributes to the limited scholarship on Indonesian animation and expands discussions on creative labor in animation production.
Tipologi gaya penyutradaraan konten otomotif digital di YouTube Indonesia: Studi kasus Denkus, Motomobi, Fuse Box, Garasi Drift Ari Dina Krestiawan; Rista Ihwanny
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1134

Abstract

YouTube merupakan ruang ekosistem budaya partisipatif yang berkembang dan digemari di Indonesia. Salah satu konten yang populer sebagai tontonan di YouTube adalah konten otomotif. Pola produksi mandiri yang diusung YouTube menjadi penting untuk dianalisis untuk memahami bagaimana penyutradaraan dan estetika visual konten otomotif berkembang dalam ekosistem budaya partisipatif. Penelitian ini mengkaji gaya penyutradaraan dan strategi naratif yang dikembangkan kreator konten otomotif di YouTube Indonesia melalui studi kasus komparatif empat kanal: Denkus, Motomobi, Fuse Box, dan Garasi Drift. Penelitian ini menggunakan pendekatan kualitatif eksploratif dengan analisis naratif dan estetika visual terhadap 12 video, mengidentifikasi pola struktur naratif, keputusan visual, dan performativitas kreator dalam praktik self-directed production. Temuan menunjukkan persona kreator menjadi faktor penentu gaya penyutradaraan, sementara estetika visual beradaptasi dengan orientasi konten. Penelitian menghasilkan empat tipologi: (1) Conversational-Reflective Style yang menekankan intimasi dialog dengan visual minimalis; (2) Performative-Authoritative Style menggabungkan hiburan teatrikal dengan review teknis; (3) Informational-Reportage Style berbasis voice-over anonim dengan struktur listicle; dan (4) Cinematic-Experiential Style mengembangkan documentary filmmaking berbasis aksi. Penelitian ini berkontribusi pada pemahaman self-directed production sebagai bentuk baru penyutradaraan digital di luar industri film konvensional.
Co-Authors Ari Dina Krestiawan Janice Stefani Soemarno