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All Journal Jurnal SEPA (Social Economic and Agribusiness Journal)
Ni Luh Prima Kemala Dewi
Fakultas Pertanian, Universitas Udayana
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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RISK ANALYSIS IN COCOA BUSINESS OF THE SARI BUMI PROCESSING UNIT (UPH) IN GUMBRIH VILLAGE, PEKUTATAN DISTRICT, JEMBRANA REGENCY Ni Luh Prima Kemala Dewi; Putu Gita Nanda Savitri
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 23, No 2 (2026): SEPTEMBER (IN PRESS)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v23i2.115286

Abstract

This research was aimed to: identify the risks that occur using each stage of the activity, analyze the risk ranking using the FMEA method, and develop a mitigation plan to minimize the Risk Events that occur in UPH Sari Bumi. UPH Sari Bumi is a Cocoa Product Processing Unit fostered by the Bali Province Agriculture and Food Security Office. UPH Sari Bumi processes fermented dry beans from farmers within UPH members and farmers outside UPH Sari Bumi. Data for this research were collected through interviews, brainstorming, and documentation from October 2023 to January 2024, involving primary and secondary sources. Results reveal 16 risk events across planning, procurement, production, delivery, and sales return stages, with Risk Priority Numbers (RPN) ranging from 7 (broadly acceptable) to 624 (intolerable). Key risks include insufficient harvest (RPN 624), worker negligence (RPN 531), and competition (RPN 392), driven by factors such as limited raw material supply, poor fermentation quality, and lack of legal permits (SIUP). Proposed mitigations include diversifying supply sources, implementing worker training and incentives, securing supplier contracts, and obtaining legal documentation (NIB) to enhance financing and export capabilities.
ANALYSIS OF WILLINGNESS TO PAY FOR C4 PULEN RICE PRODUCED BY UD. RATIH Ni Komang Ayu Dirgantari; Ni Luh Prima Kemala Dewi
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.102278

Abstract

Consumers' Willingness to Pay for C4 pulen rice produced by UD. Ratih in Bali is analyzed in this study, aiming to identify consumer characteristics and market segmentation, calculate WTP values, and evaluate influencing factors. Employing a quantitative approach with the Contingent Valuation Method (CVM) and SEM-PLS, data were collected from 100 UD. Ratih consumers through questionnaires and interviews. The findings reveal that consumers are predominantly young (20-24 years), highly educated (59%), with middle income (IDR 3,000,000-IDR 5,000,000), and no family dependents (53%). The highest WTP was recorded for 10 kg packaging (IDR 2,417/kg), with consumer income as the most significant factor (p=0.000), followed by product price (p=0.000) and product quality (p=0.004). The quality of C4 rice—such as its softness and aroma—is a major attraction, although market competition and price fluctuations remain challenges. This study recommends marketing strategies that highlight local quality and utilize digital-based promotions to expand market reach.
Co-Authors Ni Komang Ayu Dirgantari Putu Gita Nanda Savitri