Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Hanif Journal of Information Systems
Firmansyah
Universitas Islam Al-Azhar
Computer Science & IT Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impact of Dark UX on E-Commerce Consumer Decisions: A Qualitative Analysis and Ethical Design Recommendations Hendri Purnomo; Firmansyah; Ari Rudiyan
Hanif Journal of Information Systems Vol. 4 No. 1 (2026): August Edition
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/hanif.v4i1.93

Abstract

Dark UX is an interface design practice that manipulates users into taking actions that benefit the service provider, often at the expense of the consumer. This study explores how dark UX influences consumer decision-making in e-commerce applications, identifies user issues, and develops recommendations for developers. A qualitative approach with purposive sampling was used to select 15 informants aged 25-45 who actively shop through e-commerce applications. Data were collected through in-depth semi-structured interviews and document analysis, then analyzed using thematic coding using Miles and Huberman's interactive model. Findings indicate that misleading urgency (limited stock notifications), sneak-into-basket (automatic item additions), and roach motel patterns (cancellation barriers) induce significant psychological distress, particularly the fear of missing out, which drives impulse purchases. Hidden costs that emerge only at the checkout stage and manipulated product reviews also erode user trust. The study recommends the implementation of ethical design principles, including up-front price transparency, easy-to-understand terms and conditions, real-time behavioral interventions, and regular dark UX audits. Stronger regulations and digital literacy programs are needed to create a healthy and sustainable e-commerce ecosystem.
Co-Authors Ari Rudiyan Hendri Purnomo