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All Journal Involvement International Journal of Business (IIJB) Bulletin of Islamic Research
Enceng Iip Syaripudin Enceng
STAI Al Musaddadiyah Garut
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimizing Halal Product Development Through Understanding Sharia Principles Enceng Iip Syaripudin Enceng; Ujang Burhanudin; Amany; Deni Kon kon Furkony
Bulletin of Islamic Research Vol. 2 No. 4 (2024)
Publisher : Educational Foundation for Qur'anic Exegesis and Hadith Studies (Yayasan Pendidikan Tafsir Hadis)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69526/bir.v2i4.61

Abstract

This study aims to analyze the role of understanding sharia principles in optimizing the development of halal products. The sharia principles in question include the prohibition of usury, gharar, and maisir, as well as the concepts of halal and haram in Islam. The research method used is a qualitative approach with case studies on companies engaged in the halal product industry. Data was collected through in-depth interviews with management, field observations, and review of company documents. Data analysis was carried out in a descriptive-interpretive manner. The results of the study show that a comprehensive understanding of sharia principles plays a key role in optimizing the development of halal products. This is reflected in the process of selecting raw materials, product formulation, packaging design, and marketing strategies that are in line with Islamic values. The development of halal products based on sharia compliance has been proven to increase consumer confidence, product differentiation, and company competitiveness in the market. The managerial implication of this study is the need to strengthen the competence of human resources in understanding and implementing sharia principles at every stage of halal product development. This is an important foundation for the company to achieve sustainable success in the halal industry.
SWOT Analysis of Ijarah Contracts in the Service Industry: Strategies for Growth and Challenges Enceng Iip Syaripudin Enceng; Gini Gaussian; Ujang Burhanudin; Armin Becic
Involvement International Journal of Business Vol. 2 No. 1 (2025): January 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i1.112

Abstract

The service industry is a critical driver of the global economy, contributing significantly to job creation and quality of life improvement. To remain competitive in an increasingly challenging market, service companies must adopt effective strategies to meet customer expectations. SWOT analysis is a strategic tool that helps businesses identify strengths, weaknesses, opportunities, and threats, making it a valuable approach in this context. This study focuses on applying SWOT analysis to business management in ijarah contracts, a leasing arrangement aligned with sharia principles. The research utilized a qualitative approach, engaging 20 business practitioners in the service industry located in West Java, Indonesia. Data collection methods included in-depth interviews and a comprehensive literature review on ijarah contracts and their application within the service sector. The findings highlight the strengths of ijarah contracts, particularly their compliance with sharia principles and substantial market potential. However, notable weaknesses include limited public understanding of ijarah contracts and the burden of high operational costs. Opportunities such as digitalization and the expanding sharia economy offer significant growth prospects, while threats from conventional financial systems and global economic instability present challenges that require strategic management. The study underscores the importance of addressing operational inefficiencies and enhancing market awareness of ijarah contracts. Furthermore, leveraging digital technology and capitalizing on the growth of the sharia economy can strengthen the position of ijarah-based businesses.
Co-Authors Amany Armin Becic Deni Kon kon Furkony Gini Gaussian Ujang Burhanudin Ujang Burhanudin