Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Eastasouth Journal of Positive Community Services
Muhammad Hafiz Abd Rashid
Universiti Teknologi MARA, Malaysia
Social Sciences

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Enhancing MSME Performance and Local Tourism Development in Pematang Johar through Digital Marketing Strategies Haryadi Haryadi; Ahmad Hidayat; Miftah El Fikri; Shintami Oktavia; Muhammad Hafiz Abd Rashid; Ridho Syafrizal; Meriani Gunawan
Eastasouth Journal of Positive Community Services Vol 4 No 01 (2025): Eastasouth Journal of Positive Community Services (EJPCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejpcs.v4i01.438

Abstract

The International Community Service conducted in Pematang Johar Village, Deli Serdang Regency, aims to empower local MSMEs and promote sustainable tourism through digital marketing innovation. Despite its rich tourism potential and strategic location, most local entrepreneurs still rely on conventional marketing methods with limited digital engagement. This activity focused on strengthening digital literacy and marketing competencies among MSMEs to support local tourism development. The program adopted the Service-Learning method involving workshops, mentoring, and hands-on practice in social media marketing, content creation, and e-commerce utilization. The results revealed a significant increase in participants’ understanding of digital promotion and brand development, reflected in improved online visibility and sales performance. This initiative demonstrates how digital empowerment can serve as a catalyst for inclusive rural tourism growth and economic sustainability in Pematang Johar.
The Role of Microfinance and Banking Services in Supporting Tourism-Based SMEs in Pematang Johar Petrus Loo; Sipnarong Kanchawongpaisan; Muhammad Hafiz Abd Rashid; Phan Bao Giang; Suriani Suriani; Ridwan Nurdin; Nabilla Dwi Puspitasari
Eastasouth Journal of Positive Community Services Vol 4 No 01 (2025): Eastasouth Journal of Positive Community Services (EJPCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejpcs.v4i01.439

Abstract

Access to finance remains a critical challenge for rural Small, and Medium Enterprises (SMEs), especially those engaged in tourism-based economic activities. This community service project aimed to strengthen the financial literacy and banking inclusion of tourism-related SMEs in Pematang Johar Village, Deli Serdang Regency, Indonesia. The program introduced practical training on microfinance mechanisms, digital banking tools, and savings–loan schemes tailored to small entrepreneurs. The activity adopted a participatory service-learning approach involving 35 SMEs participants, local tourism operators, and village officials. The results demonstrated a 60% increase in participants’ understanding of microfinance systems, and 72% of participants opened new banking or digital wallet accounts after the training. The program shows that inclusive financial education and collaboration with local banking institutions can empower rural entrepreneurs and enhance the sustainability of tourism-based economic ecosystems.
Co-Authors Ahmad Hidayat Haryadi Haryadi Meriani Gunawan Miftah El Fikri Nabilla Dwi Puspitasari Petrus Loo Phan Bao Giang Ridho Syafrizal Ridwan Nurdin Shintami Oktavia Sipnarong Kanchawongpaisan Suriani Suriani