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All Journal IRSYADUNA: Jurnal Kemahasiswaan
Sunardi Sunardi
STIT Al Urwatul Wutsqo Jombang, Indonesia
Religion Education Languange, Linguistic, Communication & Media

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Kepemimpinan Visioner Kepala Sekolah Perempuan dalam Peningkatan Profesionalisme Tenaga Kependidikan Sunardi Sunardi; Isah Munfarida; Nur Munir
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 5 No. 1 (2025): April
Publisher : LP3M IAI Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v5i1.2022

Abstract

Visionary leadership plays a crucial role in enhancing the professionalism of educational staff within academic institutions. This study focuses on the visionary leadership strategies implemented by female school principals at SMA Primaganda Jombang and their impact on educational staff. Using a qualitative approach with a case study method, data were collected through in-depth interviews, observations, and document analysis involving school principals, educational staff, and stakeholders. The findings indicate that the principal employs various strategies, including fostering a culture of innovation, enhancing staff competencies through training, adopting a collaborative leadership approach, mentoring and coaching, continuous performance evaluation, and providing incentives and rewards. These strategies have proven effective in increasing motivation, productivity, and staff loyalty toward the school’s vision. The study concludes that well-implemented visionary leadership can create a professional and adaptable work culture. Therefore, further support from the government and educational stakeholders is necessary to strengthen leadership development programmes for female school principals and provide sufficient resources to improve overall educational quality.
Public Relations Management in Enhancing School Branding at Madrasah Tsanawiyah Jombang Sunardi Sunardi; Ramadan Sahendra; Muhammad Aman Ma’mun; Mufarikha Binti Syarkun
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 5 No. 2 (2025): Agustus
Publisher : LP3M IAI Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v5i2.2439

Abstract

This study explores the role of public relations management in enhancing school branding at MTsN 6 Jombang, focusing on its supporting and inhibiting factors. The research findings indicate that effective public relations strategies, such as optimizing information dissemination, fostering strong relationships with stakeholders, and promoting the school’s achievements, have significantly contributed to strengthening the institution’s image. The supporting factors include the commitment of the school leadership, active collaboration among teachers and staff, and the utilization of digital platforms for promotion. Meanwhile, the inhibiting factors comprise limited resources, insufficient public awareness, and certain technical constraints in implementing promotional programs.The scientific contribution of this research lies in providing a conceptual and practical framework for implementing public relations management in the educational sector, particularly in enhancing school branding in madrasah environments. Additionally, this study enriches the literature on educational management by presenting an integrated model that combines promotional strategies with community engagement. However, this research has limitations, such as its focus on a single institution, which may affect the generalizability of the findings. Future studies are recommended to involve multiple schools or madrasahs with different characteristics to obtain more comprehensive and comparative results. Broader exploration could also examine the long-term impact of public relations management on school competitiveness and sustainability.
Co-Authors Isah Munfarida Mufarikha Binti Syarkun Muhammad Aman Ma’mun Nur Munir Ramadan Sahendra