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All Journal Andragogi Jurnal Pendidikan dan Pembelajaran An Nafah: Jurnal Pengabdian Masyarakat
Beny Sintasari
STIT Al-Urwatul Wutsqo Jombang, Indonesia
Religion Education Languange, Linguistic, Communication & Media Other

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Pelatihan Manajemen Pemasaran untuk Meningkatkan Kinerja Tim Marketing Mahasiswa Solechan Solechan; Zahrotun Ni’mah Afif; Beny Sintasari; Mar’atul Azizah; Ainur Rofiq
An Naf'ah: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Februari
Publisher : Lembaga Penelitian, Penerbitan dan pengabdian kepada masyarakat (LP3M) STIT Al-Urwatul Wutsqo Jombang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/annafah.v3i1.1844

Abstract

This service aims to provide marketing management training to marketing team students at STIT Al Urwatul Wutsqo Jombang to improve performance in promoting the campus. In the increasingly developing digital era, campus marketing requires the right strategy to reach a wider and more effective audience. This training focuses on increasing students' understanding of basic marketing concepts, the use of social media for promotions, as well as market analysis techniques and effective communication. This training was carried out through a participatory approach involving 20 students as active participants. The method used in this service consists of several stages, namely needs assessment, theoretical training, practicum and simulation, evaluation and feedback. Based on the evaluation results, this training was proven to be able to improve the marketing team's skills in designing and implementing more professional and creative marketing strategies, as well as having a positive impact on achieving campus marketing goals
Character Formation in Islamic Boarding Schools: The Internalization of Spiritual Values Nur Khasanah; Lely Ferdiagustina; Dita Fitri Ardianti; Nur Laili Zakiyah Mughniyah; Beny Sintasari
Andragogi: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 1 (2024): Pendidikan dan Pembelajaran
Publisher : Universitas KH. Abdul Chalim Pacet Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/adrg.v4i1.3318

Abstract

The decline of morality and adolescent self-control in the digital era poses critical challenges for Islamic educational institutions internalizing religious character values. This study analyzes the strategies, supporting factors, and obstacles in internalizing spiritual values through habituation methods at MA Al-Urwatul Wutsqo Jombang. Using a qualitative case study approach, this three-month field research collected primary data through in-depth interviews with six key informants, including school leaders, two Islamic Education teachers, and a student representative, combined with observation and documentary study. Data were analyzed using the Miles, Huberman, and Saldana interactive model, with trustworthiness verified through triangulation. Findings show that spiritual value internalization is systematically driven by an integrated pesantren-based curriculum governing habituation of obligatory and sunnah prayers and Al-Qur'an literacy standards. Active teacher involvement as behavioral role models accelerates the transformation of moral knowing into moral action. Despite discipline obstacles, restorative religious and academic sanctions reduce students' resistance. The study concludes that the dialectic between strong institutional regulation and exemplary teacher behavior (uswah hasanah) transforms external control into self-control, offering an integrated character management model for formal educational institutions.
Co-Authors Ainur Rofiq Dita Fitri Ardianti Lely Ferdiagustina Mar’atul Azizah Nur Khasanah Nur Laili Zakiyah Mughniyah Solechan Solechan Zahrotun Ni’mah Afif