Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Innovative and Creativity Jurnal Komputer, Informasi dan Teknologi
Fahmi Fuad Cholagi
Sekolah Vokasi Institut Pertanian Bogor
Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Manajemen Produksi Dalam Pembuatan Film Dokumenter Logo Story Persija Maura Ayuning Munir; Rici Tri Harpin Pranata; Fahmi Fuad Cholagi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.760

Abstract

Penelitian ini membahas manajemen tiga tahap pembuatan film dokumenter, yakni praproduksi, produksi, dan pascaproduksi dalam film dokumenter Long Story. Film dokumenter yang membahas perubahan logo Persija tersebut akan dibahas aspek perencanaan manajemen, pengelolaan sumber daya, hingga kendala serta solusi selama proses pembuatannya. Menggunakan metode penelitian kualitatif, penelitian ini mengumpulkan data melalui partisipasi aktif, observasi, wawancara, hingga studi literatur. Berdasarkan temuan yang ada, penelitian ini menyimpulkan bahwa pembuatan film ini sudah menerapkan pembagian tugas berdasarkan tiga tahapan produksi. Meskipun begitu, terdapat beberapa kendala, seperti keterbatasan sumber arsip, manajemen waktu, hingga struktur yang tidak rigid.
Penerapan Retorika Visual dalam Iklan Indomie Korean Ramyeon Series X NewJeans di Media Youtube Zahra Namira Wandi; Pudji Muljono; Fahmi Fuad Cholagi
Jurnal Komputer, Informasi dan Teknologi Vol. 5 No. 1 (2025): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v5i1.2468

Abstract

Digital advertisement has evolved into one of the main marketing communication tools in the digital era. YouTube is one of the largest social media platforms and the primary choice for major companies to market their products. One strategy that attracts the audience's attention is through brand collaborations with public figures. Indomie partnered with NewJeans as the Global Brand Ambassador for its latest Korean Ramyeon Series product advertisement. This study aims to analyze the visual elements that can build a persuasive message and apply the conditions and characteristics within the visual rhetoric theory. This research uses a descriptive qualitative method based on Foss's (2005) visual rhetoric theory to evaluate three conditions of visual rhetoric: symbolic, human intervention, and the presence of an audience. This research analyzes three characteristics of visual rhetoric: nature of the image, function of the image, and evaluation of the image, to understand how visual elements shape messages and influence the audience. The results show that this advertisement successfully applies the principles of visual rhetoric according to Foss's theory (2005). The visual elements in this advertisement are symbolic, with the use of colours, facial expressions, and visual style strengthening the product message. Human intervention is evident in the creative visuals relevant to the target audience, namely Generation Z. The advertisement also manages to evoke a positive communicative response. The analysis of visual rhetoric characteristics reveals the effective application of the nature of the image, the function of the image, and the evaluation of the image in shaping a persuasive message and strengthening emotional connections through the effective use of visual elements.
Co-Authors Maura Ayuning Munir Pudji Muljono Rici Tri Harpin Pranata Zahra Namira Wandi