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All Journal J-MAS (Jurnal Manajemen dan Sains) Journal of Innovative and Creativity
Ardava Auwiby Muhammad
Universitas Sunan Giri Surabaya
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Pengalaman Konsumen Dan Kemudahan Penggunaan Terhadap Minat Penggunaan Ulang Aplikasi Keuangan Ardava Auwiby Muhammad; Marta Jauzanajla Deliasari Fernanda; Didit Darmawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1234

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh pengalaman konsumen dan kemudahan penggunaan terhadap minat penggunaan kembali aplikasi pinjaman online di Indonesia. Perkembangan pesat teknologi informasi pada sektor financial (fintech) mempengaruhi cara masyarakat bertransaksi dewasa ini. Metode penelitian yang digunakan adalah studi literatur dengan pendekatan kualitatif, yang melibatkan analisis berbagai sumber akademik yang relevan. Hasil penelitian menunjukkan bahwa pengalaman konsumen yang positif dan kemudahan penggunaan memiliki pengaruh signifikan terhadap minat penggunaan ulang aplikasi keuangan. Implikasi dari penelitian ini menyarankan penyedia aplikasi untuk fokus pada peningkatan pengalaman pengguna dan kemudahan penggunaan untuk menciptakan keunggulan kompetitif dan meningkatkan loyalitas pelanggan. Penelitian ini diharapkan dapat memberikan wawasan dalam mengembangkan strategi yang efektif untuk meningkatkan minat penggunaan kembali aplikasi keuangan.
Fenomenologi Minat Beli Ulang Produk Kesehatan: Kajian atas Kesesuaian Biaya-Manfaat, Keberagaman Varian dan Pengalaman Konsumsi Didit Darmawan; Ardava Auwiby Muhammad
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2415

Abstract

This literature study aims to analyze the meaning of cost-benefit fit, appreciation for product variety, and reflection on consumption experience in shaping repurchase intention of health products from a phenomenological perspective. The method used is qualitative library research with a thematic synthesis approach following systematic literature review procedures. The results indicate that cost-benefit fit is subjectively interpreted through comparisons between sacrifices made and physical and psychological benefits received. Consumers who perceive proportional value develop satisfaction that drives repurchase intention. Appreciation for product variety reflects consumer needs for choices aligned with individual preferences, creating emotional bonds with brands. Reflection on consumption experience becomes a cumulative evaluation process where consumers recall, compare, and assess each interaction with the product. These three aspects are interconnected in forming the meaning of repurchase intention that is personal and dynamic. Consumers with diverse positive experiences across product variants develop strong emotional attachments to brands. Repurchase becomes not merely a transaction but a ritual that reinforces identity and brand relationships. This study contributes theoretically to enriching consumer behavior literature through a phenomenological perspective and practically provides foundations for manufacturers in designing products and communication strategies aligned with consumer meaning-making processes.
Co-Authors Didit Darmawan Marta Jauzanajla Deliasari Fernanda