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All Journal Jurnal Armada Pendidikan INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity
Reni Nasrianti
Universitas Rokania
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Stategi Manajemen Sumber Daya Manusia dalam Menghadapi Perubahan Zaman pada Era Digital di SMP Negeri 43 Pekanbaru Reni Nasrianti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2554

Abstract

Penelitian ini bertujuan untuk menganalisis strategi manajemen sumber daya manusia (SDM) dalam menghadapi tantangan era digital di SMP Negeri 43 Pekanbaru. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan analisis dokumen. Hasil penelitian menunjukkan empat strategi utama yang diterapkan sekolah, yaitu: (1) rekrutmen dan seleksi berbasis kompetensi digital, (2) pengembangan profesional berkelanjutan melalui pelatihan teknologi, (3) penerapan sistem informasi manajemen sekolah, dan (4) pembentukan budaya kerja kolaboratif berbasis teknologi. Strategi ini telah membantu sekolah membangun ekosistem kerja yang adaptif, efisien, dan selaras dengan tuntutan transformasi digital. Penelitian ini menekankan pentingnya integrasi aspek struktural, teknis, dan kultural dalam manajemen SDM untuk mendukung keberhasilan digitalisasi pendidikan. Kebaruan dalam penelitian ini terletak pada modifikasi instrumen wawancara yang kontekstual serta pendekatan analisis holistik terhadap strategi SDM di sekolah menengah pertama negeri. Temuan ini diharapkan dapat menjadi acuan praktis bagi institusi pendidikan lain dalam menghadapi dinamika perubahan zaman secara efektif.
Membangun Karakter Entrepreneur (Wirausaha) Bagi Generasi Muda Di Lingkungan Perguruan Tinggi Reni Nasrianti; Siti Aminah Nasution; Susiwati; Ervina Ningtias
INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2026): INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat
Publisher : Kilau Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60041/integratif.v4i1.491

Abstract

Developing entrepreneurial character in the younger generation is a crucial effort to improve the quality of human resources capable of creating independent business opportunities. This community service activity aims to enhance the understanding, motivation, and entrepreneurial character of university students. The activity was conducted at Rokania University and involved 400 students from various study programs. The method used was entrepreneurship training and mentoring through the stages of needs identification, material delivery, discussion, business idea development simulations, and activity evaluation. Data was collected through observation, documentation, and participant reflection, then analyzed descriptively and qualitatively. The results of the activity showed an increase in students' understanding of the concept of entrepreneurship, their ability to identify business opportunities, and their motivation to start a business. Furthermore, there was a development in entrepreneurial character, demonstrated by increased creativity, innovation, self-confidence, responsibility, discipline, teamwork skills, and risk-taking. The training and mentoring provided were proven effective in developing students' entrepreneurial character, thus providing them with the necessary tools to create independent businesses and increase their competitiveness in the future.
Strategi Pengembangan Bisnis dalam Upaya Meningkatkan Penjualan Berbasis Media Sosial Terhadap Bisnis Kuliner di Pekanbaru Reni Nasrianti; Susiwati
JURNAL ARMADA PENDIDIKAN Vol 4 No 2 (2026): JURNAL ARMADA PENDIDIKAN
Publisher : Kilau Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60041/jap.v4i2.447

Abstract

The main problem of this research is the suboptimal integrated use of social media by business actors to increase sales in culinary businesses in Pekanbaru City. The purpose of this research is to analyze social media-based business development strategies to increase sales. The research approach used a qualitative descriptive method. The research subjects consisted of four people: two business owners, one social media manager, and one consumer. Data collection techniques used observation, interviews, and documentation. Data analysis techniques used an interactive model that includes data reduction, data presentation, and drawing conclusions. The results show that social media is a primary marketing tool capable of increasing sales through content consistency, creativity, interaction with consumers, and the use of platforms such as Instagram, TikTok, and WhatsApp. The use of digital and analytical features is not optimal due to limited digital literacy of business actors. The research recommendations include improving digital literacy, data-based marketing training, and optimizing the use of social media features for more effective and sustainable marketing strategies.
Co-Authors Ervina Ningtias Siti Aminah Nasution Susiwati