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All Journal juremi: jurnal riset ekonomi Journal of Innovative and Creativity
Nedi Rinaldi
Sekolah Tinggi Agama Islam Negeri Mandailing Natal
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH PRICE DISCOUNT TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN Nedi Rinaldi
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 5: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i5.8809

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh price discount terhadap kepuasan pelanggan. Pendekatan penelitian yang digunakan merupakan penelitian deskriptif kuantitatif. instrumen penelitian yang digunakan dalam penelitian ini adalah kuesioner. Adapun jumlahnya Responden berjumlah 30 orang menggunakan teknik sampel jenuh (nalar). Berdasarkan hal tersebut maka kriteria sampel dalam penelitian ini adalah: pelanggan Toko Baju Muslim Arafah Panyabungan. Data yang telah didapatkan akan dianalisis menggunakan Pemodelan Persamaan Struktural (SEM) berdasarkan varian yaitu Sebagian Ltimur Persegi (PLS) dengan bantuan program SmartPLS 3.0. berdasarkan hasil penelitian, ditemukan bahwa terdapat pengaruh secara langsung antara price discount terhadap kepuasan dan loyalitas pelanggan. Oleh karena itu, semakin banyak price discount yang diberikan toko maka akan meningkatkan rasa puas pelanggan sehingga tercipta loyalitas yang berkelanjutan
Manajemen Pemasaran Dan Strategi Promosi Bisnis Nedi Rinaldi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4202

Abstract

This study aims to analyze marketing management practices, digital and conventional promotion strategies, as well as the challenges faced by small and medium enterprises (SMEs). The research employed a qualitative approach with a case study method, where data were collected through in-depth interviews, observations, and promotional document analysis. Data analysis was conducted using grounded theory through processes of reduction, categorization, and triangulation to ensure the validity of the findings. The results indicate that marketing management practices in SMEs remain relatively simple and intuitive, while digital promotion strategies are becoming increasingly dominant in line with technological developments. Nevertheless, conventional promotion is still maintained to preserve close relationships with local consumers. The main obstacles identified include limited digital literacy, financial constraints, and a lack of product differentiation. These findings highlight that the integration of marketing management and promotion strategies is a key factor in increasing sales, strengthening brand image, and creating sustainable competitive advantage.
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