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All Journal Science and Education Journal Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Innovative and Creativity
Riyan Laili
Universitas Nurul Jadid
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pendampingan Pencatatan Laporan Keuangan Pesantren Untuk Meningkatkan Kualitas Laporan Keuangan Pesantren Riyan Laili; Hasana Hasan; Halimatut Tamimah; Anisa Nur Lathifah; Sherly Mega Paranti; Fakhri Siddiqi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5111

Abstract

The financial report recording assistance activity in Islamic boarding schools (pesantren) is one form of the implementation of the Field Work Practice (PKL) program, which aims to help pesantren institutions in preparing accurate, transparent, and accountable financial reports. This activity was carried out at BUMPES Nurul Jadid, a pesantren business unit engaged in the economic empowerment of the santri community. In this program, students played an active role by providing technical guidance on daily transaction recording, cash report preparation, and assisting in the development of simple financial reports based on basic accounting principles. The implementation methods included observation, interviews, training, and direct mentoring of the pesantren’s financial administrators. The results showed an improvement in the administrators’ understanding of the importance of an orderly recording system, as well as an increase in the quality and consistency of financial reports. This mentoring activity had a positive impact on the financial accountability of the pesantren and served as a valuable learning experience for students in applying accounting theory in real-world contexts within religious and social institutions.
Pengaruh Diskon dan Voucher GrabFood terhadap Intensitas Pembelian Kuliner oleh Konsumen Generasi Z di Kabupaten Situbondo Riyan Laili; Muh Hamzah
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.1083

Abstract

Penelitian ini dilatarbelakangi oleh pesatnya pertumbuhan layanan pesan-antar makanan berbasis aplikasi di Indonesia, khususnya GrabFood, yang secara rutin menghadirkan program potongan harga dan voucher sebagai daya tarik bagi konsumen, termasuk kelompok Generasi Z yang tumbuh akrab dengan teknologi digital. Studi ini bertujuan mengukur seberapa besar diskon dan voucher yang ditawarkan GrabFood berkontribusi terhadap frekuensi pembelian produk kuliner oleh konsumen Generasi Z di Kabupaten Situbondo, baik secara terpisah maupun bersama-sama. Pendekatan yang digunakan bersifat kuantitatif dengan desain asosiatif kausal. Data dihimpun melalui kuesioner berskala Likert yang disebarkan kepada 399 responden Generasi Z pengguna GrabFood di Kabupaten Situbondo, dengan jumlah sampel ditentukan melalui rumus Slovin dan teknik penarikan sampel purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda, dilengkapi uji asumsi klasik serta pengujian hipotesis secara parsial (uji t) dan simultan (uji F). Hasil pengolahan data menunjukkan bahwa diskon berpengaruh positif dan signifikan terhadap intensitas pembelian, ditunjukkan oleh nilai t hitung 5,980 yang melampaui t tabel 1,966 pada taraf signifikansi 0,000. Voucher juga terbukti berpengaruh positif dan signifikan, dengan t hitung 6,094 yang lebih besar dari t tabel 1,966 pada signifikansi 0,000. Secara simultan, kedua variabel tersebut berpengaruh positif dan signifikan terhadap intensitas pembelian, dibuktikan dengan F hitung 49,977 yang melampaui F tabel 3,02 pada signifikansi 0,000. Koefisien determinasi (R Square) sebesar 0,202 mengindikasikan bahwa diskon dan voucher secara bersama-sama mampu menjelaskan 20,2 persen variasi intensitas pembelian, sementara 79,8 persen sisanya dipengaruhi faktor lain di luar model, seperti kualitas produk, kepercayaan merek, dan kemudahan berbelanja.
Peran Media Sosial dalam Mendukung Inovasi dan Digitalisasi UMKM Deddy Junaedi; Umi Masruro; Jannah; Riyan Laili; Alvyna Putri Rianita; Halimatut Tamimah
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.45

Abstract

Social media plays an important role in supporting innovation and digitalization of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. This research aims to understand how social media affects the growth of MSMEs through marketing strategies and interactions with consumers. The method used is qualitative analysis on several case studies of MSMEs that successfully use social media. The results show that social media increases product visibility and allows MSMEs to interact directly with customers, understand their neaeds, and adapt quickly to market trends. In addition, feedback from consumers on social media drives product and service innovation. The conclusion of this study is that social media not only improves the competitiveness of MSMEs, but also contributes to national economic growth. The suggestion for MSMEs is to utilize social media proactively and take part in digital marketing training.The implications of this study emphasize the need for support from the government and related institutions in the form of training programs and access to technology to strengthen the capabilities of MSMEs in the digital era. Thus, social media can be a strategic tool for sustainable growth and innovation in the MSME sector.
Co-Authors Alvyna Putri Rianita Anisa Nur Lathifah Deddy Junaedi Halimatut Tamimah Hasana Hasan Jannah Moh. Fakhri Siddiqi Muh. Hamzah Sherly Mega Paranti Umi Masruro