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All Journal Jurnal Ilmiah Edunomika (JIE) Journal of Innovative and Creativity
Alvindo Bani Pangga Leghu
Universitas Mercu Buana Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Optimizing Digital Marketing Through Social Media In The Sewagati Go Digital Program Dewi Widiawati; Juliedt Bunga Andarista; Rosa Dalima Gale; Alvindo Bani Pangga Leghu; Ika Wulandari; Prashanth Beleya; Teo Hui Thung
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6206

Abstract

This community service program addresses the limited digital marketing skills among micro-business actors in Kelompok Wanita Tani (KWT) Sewagati Yogyakarta and the Malaysian partner community. Both groups of UMKM still rely on traditional marketing, lack consistent brand awarness, have limited packaging standards, and possess insufficient skills in digital content creation and data driven promotional strategies. Through the Sewagati Go Digital program, structured training sessions, workshops, mentoring, collaborative discussions with international partners, and hands on assistance were conducted to strengthen their capacity in social media optimization, content production, and digital ecosystem building. The results show significant improvements in branding consistency, increased posting frequency, better content quality, higher digital literacy, and the formation of a sustainable village digital community. This indicates that the program successfully enhanced the digital readiness and competitiveness of both communities, preparing them for broader markets, including the ASEAN region. text.
HUBUNGAN PERSEPSI ATAS KUALITAS INFORMASI KEUANGAN DESA, PARTISIPASI MASYARAKAT, DAN TRANSPARANSI PENGELOLAAN DANA DESA DENGAN PERSEPSI KESEJAHTERAAN MASYARAKAT DESA TEMA TANA Alvindo Bani Pangga Leghu
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 3 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.20725

Abstract

This study examines the associations of perceived village financial information quality, community participation, and transparency in Village Fund management with perceived community welfare in Tema Tana Village, West Sumba. A cross-sectional survey was conducted using purposive sampling. Of 86 questionnaires distributed, 79 valid responses were analyzed using multiple linear regression. Perceived village financial information quality was not significantly associated with perceived community welfare (B = 0.014; β = 0.018; p = 0.833). In contrast, community participation (B = 0.356; β = 0.441; p < 0.001) and transparency in Village Fund management (B = 0.437; β = 0.485; p < 0.001) showed positive and significant associations. The overall model was significant, F(3, 75) = 87.412, p < 0.001, with an adjusted R² of 0.769. These findings indicate that perceived welfare is more closely associated with community involvement and transparency than with the perceived technical quality of financial information. Because the study used cross-sectional data from one village, the results should not be interpreted causally or generalized beyond comparable settings.
Co-Authors Dewi Widiawati Ika Wulandari Juliedt Bunga Andarista Prashanth Beleya Rosa Dalima Gale Teo Hui Thung