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All Journal Journal of Innovative and Creativity Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism
Rizky Nugraha
Universitas Pasundan
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Harmoni Heritage Dan Budaya Sunda: Evaluasi Persepsi Wisatawan Terhadap Umkm Braga Dan Kontribusinya Pada Ekonomi Daerah Alfachru Roziq; Dinda Tifany; Ilham Wiradinata; Muhammad Aditya; Stefani Oktavia; Rizky Nugraha
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6298

Abstract

Kawasan Braga di bandung adalah salah satu destinasi wisata warisan budaya yang berkembang berkat kegiatan usaha mikro kecil, dan menengah (UMKM). Pengalaman wisatawan terdampak karena dampak oleh perkembangan UMKM secara langsung ,karena itu pemahaman tentang persepsi menjadi sangat penting. Oleh karena itu, pemahaman tentang persepsi menjadi sangat penting. penelitian ini menyoroti persepsi orangp terhadap produk dan jasa UMKM di Braga, serta penerapan filosofi Sunda " Someah Hade Ka Semah " . Produk dan layanan UMKM di Braga serta penerapan filosofi Sunda " Someah Hade Ka Semah " dikumpulkan melalui observasi dan interaksi antara pembeli dan penjual. Hasil penelitian menunjukkan bahwa persepsi wisatawan dipengaruhi oleh kualitas produk , layanan pelanggan , dan keterlibatan pelaku UMKM.  Meskipun besaran penerapannya berbeda - beda, kasih sayang dan kesantunan khas budaya Sunda tetap tampak , terutama dalam sikap hormat dan  terhadap tamu. Namun budaya lokal ini berkontribusi terhadap pengembangan identitas daerah dan peningkatan kesan positif bagi pengunjung. Aspek Budaya berkontribusi terhadap pengembangan identitas daerah dan peningkatan kesan positif bagi pengunjung . Temuan penelitian bisa ini dapat digunakan untuk meningkatkan pelayanan dan karakter UMKM di Braga , khususnya melalui penerapan sikap "Someah Hade Ka Semah ".
Harmony Between Heritage and Sundanese Culture: An Evaluation of Tourists’ Perceptions of Braga’s Small and Medium-Sized Enterprises And Their Contribution to Gross Domestic Product Dinda Tifani; Indriyani Agustina; Ilham Wiradinata; Muhamad Aditya . A; Stefani Oktavia; Rizky Nugraha; Alfachru Roziq
Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/eq2f6h20

Abstract

This study examines tourists’ perceptions of small and medium sized enterprises operating within the heritage tourism environment of Braga, Bandung, and investigates their perceived contribution to local economic development. The research employs an empirical qualitative approach using observations, semi structured interviews, and documentary analysis involving tourists and enterprise actors. Data were analyzed through thematic coding, categorization, and interpretative analysis to identify relationships among tourism experience, cultural values, enterprise performance, and economic perceptions. The findings reveal that tourists positively evaluate local enterprises through the quality of products, cultural authenticity, and destination experiences associated with the heritage character of Braga. The Sundanese philosophy of Someah Hade Ka Semah emerges as a significant cultural asset that strengthens hospitality, responsiveness, courtesy, and respectful communication, thereby enhancing tourist satisfaction and destination attachment. Positive visitor experiences are further reflected in spending behavior, revisit intentions, and destination recommendations that reinforce enterprise competitiveness and local economic activity. The study concludes that the interaction between heritage assets, cultural values, and entrepreneurial practices creates a sustainable tourism environment that generates perceived economic contributions and supports broader regional development objectives.  
Co-Authors Alfachru Roziq Dinda Tifani Dinda Tifany Ilham Wiradinata Indriyani Agustina Muhamad Aditya . A Muhammad Aditya Stefani Oktavia