Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Innovative and Creativity
Mahardhikka Prakasha Shatya
Magister Ilmu Komunikasi Politik, Universitas Paramadina Jakarta
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Integrasi Political Listening dan Micro-Targeting Digital: Studi Kasus Strategi Pemasaran Politik Progresif Zohran Mamdani Mahardhikka Prakasha Shatya
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

​This research analyzes Zohran Mamdani's political marketing strategy in the New York City Mayoral election, where he successfully garnered constituent support despite the dominance of political dynasties and oligarchies. Utilizing a descriptive qualitative approach and a single case study design, this study explores how the integration of political listening and digital micro-targeting creates an electoral advantage. The results indicate that Mamdani effectively implemented the Market-Oriented Party (MOP) model by prioritizing marginal issues, such as the housing crisis, through intensive grassroots interaction. Furthermore, the use of social media algorithms and micro-targeting allowed progressive political messages to precisely reach specific voter segments, such as immigrant communities and the younger generation. These findings emphasize that contemporary political success depends on a feedback loop between practical action, field observation, and academic analysis capable of validating political market expectations.
Co-Authors