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p-Index From 2021 - 2026
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All Journal Jurnal Mirai Management Journal of Innovative and Creativity
Rama Dani
Universitas Muhammadiyah Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Prospects of Digital Gold Investment Among Generation Z: A Perception Analysis Based on a Modified UTAUT Model Lina Wati; Rama Dani
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8380

Abstract

The rapid development of financial technology has led to the emergence of various digital investment instruments, including digital gold investment, which has gained increasing popularity among Generation Z. Nevertheless, the adoption of this instrument remains influenced by users’ perceptions of its benefits, ease of use, and social legitimacy. This study aims to examine Generation Z’s perceptions of digital gold investment prospects by employing a modified Unified Theory of Acceptance and Use of Technology (UTAUT) framework, incorporating performance expectancy, effort expectancy, and social influence. This study adopts a quantitative approach using a survey method involving 100 Generation Z respondents in Medan City. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that performance expectancy, effort expectancy, and social influence have a positive and significant effect on Generation Z’s perceptions of digital gold investment prospects. Among these factors, performance expectancy emerges as the most dominant determinant, followed by social influence and effort expectancy. These results suggest that Generation Z is more likely to perceive digital gold investment favorably when it is viewed as economically beneficial, easy to use, and socially endorsed. This study contributes theoretically by extending the application of the UTAUT model within the digital investment context and provides practical implications for digital gold investment.
A Literature Review: Practical Implications Of Organizational Theories On Organizational Effectiveness Rama Dani; Ivansyah Hafif Harahap; Insyiah Al Ares; Rony Edward Utama
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.10327

Abstract

This literature review aims to evaluate the practical implications of organizational theories on organizational effectiveness across three strategic sectors: education, Hajj and Umrah services, and healthcare. Using a qualitative, library-based research approach, the study analyzes scientific literature focusing on four major frameworks: Contingency Theory, Complexity Theory, Open Systems Theory, and Institutional Theory. The findings indicate that applying these theories significantly enhances organizational effectiveness. Contingency Theory emphasizes aligning organizational structure and leadership styles with situational factors; Complexity Theory explains organizational adaptation to rapid changes and non-linear interactions; Open Systems Theory highlights the importance of resource exchange and feedback with the external environment; while Institutional Theory underscores the influence of norms, values, and legitimacy in sustaining organizational performance. In the education sector, these theories guide curriculum management and service quality improvement. In the Hajj and Umrah sector, practical implications include strengthening coordination, innovation, and regulatory compliance. In healthcare, they guide responsive and quality-oriented service systems. The article proposes a conceptual model integrating the four theories as a strategic framework to enhance organizational effectiveness across sectors.
Co-Authors Insyiah Al Ares Ivansyah Hafif Harahap Lina Wati Rony Edward Utama