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All Journal Jurnal Administrasi Terapan
Meiti Leatemia
Jurusan Teknik Mesin, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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PENGARUH BRAND IMAGE AMBON CITY OF MUSIC TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE KOTA AMBON Marcha Stephanie Inapratama Matitaputty; Meiti Leatemia
Jurnal Administrasi Terapan Vol. 1 (2022): September
Publisher : P3M Politeknik Negeri Ambon

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Abstract

Ambon is a city in the eastern part of Indonesia which is called "Ambon Manise" and is known as the place where great musicians were born. Ambon has been declared to become a world Music City in 2011 and realized in 2019, various efforts, both thoughts, energy, materials provided by the Ambon City government, have made Ambon City successful in establishing itself and winning this title. This study aims to find out whether the branding of Ambon City of Music influences the tourists’ decision in visiting Ambon The type of research used is descriptive verification. The population in this study are all the characteristics of those who visit Ambon city. The sampling technique used is Nonprobability sampling by way of Incidental Sampling so that the sample obtained is 100 tourists visiting Ambon. Data analysis technique and hypothesis testing used is multiple regression method.The research results show that brand image has a significant effect on visiting decisions. The factor that most influences the decision to visit is the strength of brand associations, this is supported because the information entered into consumers' memories is very strong and that information survives as the brand image of Ambon City of Music, this aspect needs to be considered so that brand image of Ambon city of music can be optimized to increase the number of tourist in visiting Ambon.Keywords: Brand Image, Visit Decision
English Language Teaching in Indonesian Primary Schools: A Review from the Perspective of Out-of-Field Teachers Marcha Stephanie Inapratama Matitaputty; Meiti Leatemia
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3410

Abstract

The inclusion of English in Indonesia’s primary education curriculum reflects a broader national effort to prepare students for global engagement. However, this policy initiative often collides with classroom realities, particularly in schools where English is taught by generalist or out-of-field teachers—those without formal qualifications in English language education. This literature-based study explores the pedagogical, emotional, and structural challenges faced by such educators, drawing from research published up to 2020. It reveals that out-of-field teachers often struggle with limited language proficiency, lack of methodological expertise, and diminished self-confidence, which results in textbook-dependent instruction and reduced communicative opportunities for learners. Despite these limitations, some teachers display resilience through informal peer learning, improvisation, and classroom innovation. Nevertheless, the mismatch between curricular expectations (as seen in Kurikulum 2013 and Kurikulum Merdeka) and teachers’ preparedness undermines instructional quality and learner outcomes. The study underscores the need for policy interventions that prioritize teacher training, ongoing professional development, and supportive school leadership. It concludes that the success of early English education hinges not solely on curriculum design, but on the capabilities, confidence, and well-being of the teachers tasked with delivering it.Keywords: out-of-field teaching, primary English education, Indonesia, teacher identity, curriculum implementation, teacher preparedness, pedagogical challenges.
Co-Authors Marcha Stephanie Inapratama Matitaputty