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All Journal Jurnal Administrasi Terapan
Victor. R. Pattipeilohy
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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PENGARUH STRATEGI PROMOSI TERHADAP VOLUME PENJUALAN PADA MEUBEL RORRE Yusuf Toban; Victor. R. Pattipeilohy
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1759

Abstract

Determining the right promotion strategy is one form of the company's efforts to win the business competition. The current research aims to examine the effect of promotional strategies on the sales volume of new furniture products. This research is explanatory in nature through a survey method using a questionnaire instrument for data collection and is measured using a Likert scale. The sampling technique was purposive sampling, with a total sample of 100 respondents. Data analysis technique using multiple linear regression. The results showed that the promotion mix strategy, namely advertising, personal selling, sales promotion, and direct marketing, was partially able to increase sales volume of rorre furniture products. Keywords: Marketing Mix; Sales Volume;
PENGARUH HARGA TERHADAP MINAT BELI MINYAK GORENG CAMAR PADA MINIMARKET INDOMARET CABANG DIPONEGORO KOTA AMBON Romaryo Parinussa; Andrie Christina Salhuteru; Victor. R. Pattipeilohy
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2289

Abstract

The selling price of a product is important for sellers in influencing consumer behavior when shopping, because it can trigger buying interest. The current research aims to determine the effect of price on buying interest in seagull cooking oil at the Indomaret minimarket, Diponegoro branch, Ambon City. This research was carried out using a quantitative, explanatory approach, with data collection techniques using questionnaires measured using a Likert scale and involving 80 respondents. The sampling technique was carried out using a simple random sampling method and using simple regression analysis as a research data analysis technique. The research results show that there is a positive and significant influence between the price variable on consumer buying interest, or in other words, the more affordable the selling price, the more consumers' buying interest will increase when shopping for cooking oil. Keyword: Price 1; Buying Interest 2;
Co-Authors Andrie Christina Salhuteru Romaryo Parinussa Yusuf Toban