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All Journal Jurnal Administrasi Terapan
Imelda Talahatu
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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ANALISIS TINGKAT KESEHATAN BANK DENGAN MENGGUNAKAN METODE RGEC (RISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNINGS, CAPITAL) PADA BANK BUMN YANG TERDAFTAR PADA BURSA EFEK INDONESIA PERIODE 2013-2020 Imelda Talahatu
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1760

Abstract

Analysis of Bank Soundness Level Using the RGEC Method in BUMN COMMERCIAL BANKS Listed on the Indonesia Stock Exchange for the 2013-2020 period.This study aims to determine the soundness of state-owned commercial banks for the 2013-2020 period in terms of the overall aspects of Risk profile, Good Corporate Governance (GCG), Earnings, Capital, and RGEC (Risk profile, GCG, Earnings, and Capital). This type of research is descriptive research with research subjects in the form of state-owned commercial banks listed on the Indonesia Stock Exchange in 2013-2020. Data were obtained through documentation techniques. The data analysis technique used is the soundness analysis of a bank using a risk approach (Risk-based Bank Rating) with the scope of the assessment covering RGEC factors.The results of the study show that during the 2013-2020 period: The RGEC aspect as a whole is in a Composite Rating 2, which is very healthy with a score of 80%.Keywords: Bank Soundness Level, BUMN Commercial Banks, RGEC Method
TINJAUAN PROMOSI OBJEK WISATA PANTAI USAMAR LILIBOOI Angel Sohilait; Imelda Talahatu
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): September
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2117

Abstract

Proper tourism promotion can increase the number of visits and will have an impact on regional development of the tourist attraction itself. Due to the lack of updates regarding tourist information in this area, a good promotional strategy is needed so that the vision and mission of regional tourism can be realized. The purpose of this writing is to provide an overview of the promotions carried out to increase tourist interest in Usama beach. The method of data obtained is that the author uses a qualitative data analysis method using data in the form of information from the research location and using a theoretical promotion mix approach according to experts. The conclusion of this research is that in introducing Usama Beach as a tourist attraction, it is necessary to carry out appropriate promotions by implementing a promotional mix consisting of: advertising, personal selling, publicity and public relations.Keywords : Promotion of Tourist Attractions
Pengaruh Kesadaran Merek, Asosiasi Merek, Kualitas Yang Dipersepsikan, Dan Citra Merek Terhadap Keputusan Pembelian Sabun Mandi Cair Di Kota Ambon Imelda Talahatu
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2664

Abstract

This study aims to analyze the influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Image on the Purchase Decision of Liquid Soap in Ambon City. The research uses a quantitative approach with a survey method. The design of this study is both descriptive and causal, aiming to describe the relationships between the research variables and determine their impact on purchase decisions. The population in this study consists of all consumers in Ambon City who have purchased and used liquid soap products. This research employs a purposive sampling technique, where the sample is selected based on specific criteria, namely consumers who have purchased liquid soap within the last three months. The sample size taken is 100 respondents. Multiple Linear Regression Analysis is used to analyze the influence of brand awareness, brand association, perceived quality, and brand image on purchase decisions. The results of this study indicate that brand awareness, brand association, perceived quality, and brand image all have a significant impact on the purchase decision of liquid soap in Ambon City. Keywords: Brand Awareness, Brand Association, Perceived Quality, Buying Decision
Co-Authors Angel Sohilait