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All Journal Jurnal Administrasi Terapan
Roy Alan Wattimena
Jurusan Administrasi Niaga Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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Analisis Faktor-Faktor Pembentuk Kepuasan Pelanggan Hotel : (Studi Pada Hotel Amboina Kota Ambon) Roy Alan Wattimena
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1793

Abstract

Currently, competition is increasingly fierce, requiring business people to be able to maximize their company's performance in order to compete in the market. Companies must strive to learn and understand the needs and wants of their customers. In particular, the company's hotel business must have value in the eyes of customers and good management so that goals can be carried out effectively and efficiently. The purpose of this study was to test and analyze the effect of service quality on customer satisfaction at the Amboina Ambon hotel.The analysis used uses simple linear regression, the population of this study is users who use the services of the Amboina Hotel and the sample used is 100 peopleThe results of this study indicate that service quality has a positive and significant effect on customer satisfaction at the Amboina hotel. Hotel Amboina should pay more attention to and improve the quality of service to meet the needs of hotel guests. Keywords: Forming Factors of Customer satisfaction
Pengaruh Citra Merek Terhadap Kepuasan Konsumen Pengguna Rokok Sampoerna Avolution Slim Menthol Roy Alan Wattimena
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): September
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2147

Abstract

This research aims to analyze the influence of brand image on consumer satisfaction of Sampoerna Avolution Slim Menthol cigarettes. This research was conducted using a survey method of 100 respondents who were consumers of Sampoerna Avolution Slim Menthol cigarettes. Data were analyzed using simple linear regression analysis. The research results show that there is a positive and significant influence between brand image on consumer satisfaction with Sampoerna Avolution Slim Menthol cigarettes. This means that the more positive the brand image of Sampoerna Avolution Slim Menthol cigarettes, the higher consumer satisfaction with Sampoerna Avolution Slim Menthol cigarettes. Factors that shape the brand image of Sampoerna Avolution Slim Menthol cigarettes which influence consumer satisfaction include: product quality, price, promotion, brand personality and corporate social responsibility Keywords: brand image, consumer satisfaction
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