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All Journal Jurnal Administrasi Terapan
Harold Hursepuny
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Di Kota Ambon Joshua David Kiswanto; Harold Hursepuny; Deflin Tresye Nanulaitta; Simson Melmambessy
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): September
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2084

Abstract

Factors that influence purchasing decisions do not only come from consumers, but also influenced by the marketing strategy of a company or business group. Brand image and price are an inseparable part of the factors behind the purchase decision at Ambon. This study aims to examine and analyze the effect of brand image and price on purchasing decisions at Passo Electronic Store. The analytical method used is multiple linear regression analysis using SPSS software version 21.0. The results of the research, hypothesis one produces a tcount value of 2.030 with a significant value of 0.047 < 0.05, hypothesis two produces a tcount value of 4.790 with a significant value of 0.000 < 0.05 and hypothesis three produces an Fcount value of 25.160 with a significant value of 0.000 < 0.05. Based on the results of the study, it can be said that brand image has a positive effect on purchase decisions at Passo Electronic Store. Price has a positive effect on purchase decisions at Passo Electronic Store. Brand image and price together have a positive effect on purchasing decisions at the Passo Electronic Store. Brand image and price have an influence on purchse decisions by 47.2% while the remaining 52.8% is influenced by other variables. Based on the analysis and discussion, research can submit sugestion: Passo Electronic Store must be able to maintain the adventages it has, should increase promotion or introduction about their product.Keywords: Brand Image, Price, Purchase Decision
Pengaruh Advertising Terhadap Keputusan Tamu Untuk Menginap Di Aston Bogor Hotel And Resort Avian Sapulette; Elisdha Theresia Simanjuntak; Fauzia Tutupoho; Harold Hursepuny
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2548

Abstract

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. Advertising is utilized primarily to attract new guests and serves to build awareness. Advertising is far more specific than marketing; advertising is a function of marketing, and basically encompasses methods of communication with audience designed to produce sales enquiries, and/or improve awareness/perceptions of product/brand/organization. Advertising refers to printed and electronic media that is presented one way or another to market or audience, including packaging, point of sale, brochures and sales literature. Advertising (when properly executed) is the statistically driven and measurable implementation of marketing strategy, via carefully selected communications methods, targeted at predetermined audiences.When all the company’s departments work together to serve the customer’s interests, theresult is integrated marketing. The analytical tools used in the project were: 1) technique statistical analysis Pearson Product Moment Correlation. 2) Statistics coefficient determinant. 3) hypotesis test. The results of calculating the product moment correlation by 0,66 and the coefficient of determinant by 43,56% and according to the t test of the calculation by 14,09 and 2,0 t test table which shows that t calculate > t tabel or 14,09 > 2,0 which means that the hypotesis Ho is rejected and Ha is accepted where there is a significant correlation between the advertising to the guest make decision in choosing Aston Bogor Hotel and Resort. Keywords : Promotion, Advertising, Decision guests, Aston Bogor Hotel and Resort
Pengaruh Store Atmosphere Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Toko Adin Di Kota Ambon Wa Santi; Harold Hursepuny; Marie Ch Tahalele
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2865

Abstract

This study aims to analyze the influence of store atmosphere and price on consumer purchasing decisions at Adin Store in Ambon City. Adin Store has experienced various issues that reduce consumer comfort and satisfaction, such as difficult access, uncomfortable interiors, inefficient layout, and negative perceptions of prices. These factors have resulted in a decline in the store's customer base. A sample of 60 respondents was taken using a non-probability sampling technique with an accidental sampling approach. Data were collected using a survey method by distributing questionnaires to consumers. The analytical method used is multiple linear regression analysis with the help of SPSS 24.0 software. The results of the study show that the first hypothesis produced a t-value of 4.903 with a probability of 0.030 (p < 0.05), indicating that store atmosphere has a positive and significant effect on purchasing decisions at Toko Adin in Ambon City. The second hypothesis produced a t-value of 5.863 with a probability of 0.000 (p < 0.05), indicating that price also has a positive and significant effect on purchasing decisions. price was found to have a greater influence on purchasing decisions compared to store atmosphere at Toko Adin in Ambon City. Keywords: Store Atmosphere, Price, Purchasing Decision.
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Produk Thrifting di Pasar Mardika Kota Ambon Agnes A Tahya; Harold Hursepuny; Evandro Manuputty; Anthoneta T Waelauruw; Eline O Hutubessy
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2905

Abstract

The purpose to be achieved in this study is to find out the influence of product quality and price on the buying interest of thrifting products at Mardika Market, Ambon City. The type of research used in this study uses a quantitative analysis method. This study uses regression analysis techniques. From the results of the research that has been carried out, it is found that the quality of the product has a positive and significant effect on the buying interest of thrifting clothing consumers at the Mardika Market, Ambon City. Based on the results of the t-test, a tcount value of 8,963 > table 2,010 with a Sig. level of 0.000 < 0.025. 2. Price has a positive and significant effect on the Buying Interest of thrifting clothing consumers at Mardika Market, Ambon City. Product quality and price together have a significant effect on the buying interest of consumers of thrifting clothing at Mardika Market, Ambon City. Based on the results of the simultaneous test F, the value of Fcal was 103,746> 3.20 Ftabel and the Sig value was 0.000 < 0.05. Keywords: Product Quality; Price; Buying Interest; Thrifting Products.
PENGARUH LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA PEGAWAI PADA PUSKESMAS DESA WAAI KECAMATAN SALAHUTU KABUPATEN MALUKU TENGAH Andrie Christina Salhuteru; Harold Hursepuny
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3378

Abstract

Human resources are the main asset that greatly determines the success of an organization, including public service institutions such as community health centers (Puskesmas). One of the key factors influencing employee performance and productivity is the work environment. A supportive work environment, particularly one that is non-physical, is believed to improve employee job satisfaction, thereby contributing to the achievement of organizational goals.This study aims to analyze the influence of the physical work environment on the employees' job satisfaction at Waai Village Community Health Center, Salahutu District, Central Maluku Regency. The physical work environment examined the relationships between supervisors and subordinates, the relationships among colleagues, communication, and the presence of a supportive work atmosphere. This research employs a quantitative approach, utilizing descriptive methods and simple linear regression analysis. The population in this study consists of all employees of the Waai Village Community Health Center, totaling 52 people. Data were collected through questionnaires and tested for validity and reliability, using SPSS version 30.The results showed that the non-physical work environment has a significant positive effect on job satisfaction, with a regression coefficient of 0.498 and a significance level of 0.009 (< 0.05). The R Square value of 0.129 indicates that the non-physical work environment can explain 12.9% of the variation in job satisfaction. This study concludes that the better quality of the physical work environment, the higher the level of employee job satisfaction. Therefore, it is recommended that the management continuously improve the work environment to support employee satisfaction and productivity.
Co-Authors Agnes A Tahya Andrie Christina Salhuteru Anthoneta T Waelauruw Avian Sapulette Deflin Tresye Nanulaitta Eline O Hutubessy Elisdha Theresia Simanjuntak Evandro Manuputty Fauzia Tutupoho Joshua David Kiswanto Marie Ch Tahalele Simson Melmambessy Wa Santi