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All Journal Jurnal Administrasi Terapan
Maudy Marla Tanihatu
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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Desain Kemasan Dan Label Produk Enbal Pada UMKM Nen Te Idar Desa Ngilngof, Maluku Tenggara Tahdeus Maturbongs; Maudy Marla Tanihatu; Saul Ronad Jacob Saleky
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2529

Abstract

Indonesia has a variety of cultures, one of which is traditional food. This culture can be a unique capital attraction so it must be maintained and preserved. Nen Te Idar is one of the SME engaged in local food eating traditional south-style Southeast Maluku. Enbal Ngilngof has the advantage of being produced using an unconventional material, namely cassava. However, behind these advantages, this SME still packages its products in a simple way by using traditional packaging methods, namely by using candles as a substitute for a plastic press, besides that the labels used have not fully included product information so that the products are difficult for consumers to remember visually. The purpose of this study is to determine the application of packaging design and enbal product labels to Nen Te Idar. The author uses SWOT and VIEW analysis methods as well as theories about packaging and label designs so that they can create more attractive packaging and label designs, provide visual memory so that products are easier to remember and can increase consumer attractiveness while being a differentiator with competitors with the same product. Based on these results, it can be concluded that a good and attractive packaging and label design can increase attractiveness and interest and reach more consumers and also be a differentiator for competitors in the same field. Keywords : Packaging, Labeling, SME and Products
PENGARUH HARGA TERHADAP MINAT BELI SKINCARE MS GLOW: (STUDI KASUS PADA MAHASISWA PROGRAM STUDI SARJANA TERAPAN ADMINISTRASI BISNIS POLITEKNIK NEGERI AMBON) Femilia Christin Sopakua; Maudy Marla Tanihatu; Saul Ronald Jacob Saleky; Stenly Ronaldo Titioka
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2909

Abstract

ABSTRACTThe beauty business, including skincare, is increasingly becoming a trend today. One such example is MS Glow skincare, a local brand known for its good quality, especially regarding health and safety in usage. However, the phenomenon observed is that this skincare has not been able to reach all market segments due to its relatively high price. One of the segments facing purchasing challenges includes students, such as those in the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. Price is a significant factor contributing to the low purchase interest in MS Glow skincare products. The objective of this study is to determine the effect of price on the purchase interest in MS Glow skincare products among students of the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. A sample of 79 respondents was taken using probability sampling with a purposive sampling approach, where respondents selected must have previously used skincare products. This study uses a simple linear regression analysis method with SPSS software version 22, resulting in the regression equation Y = 4.916 - 0.239X. The hypothesis test results show a "t-value" of 2.769 with a probability of 0.005 (p<0.05), where the regression coefficient for variable X is -0.239. Based on these results, it can be concluded that Price has a negative and significant effect on the Purchase Interest in MS Glow skincare products among students of the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. Keywords: Price, Purchase Interest
PERAN KUALITAS PELAYANAN TERHADAP KEPATUHAN WAJIB PAJAK PBB PADA BADAN PENGELOLA PAJAK DAN RETRIBUSI DAERAH KOTA AMBON Margaretha Matly; Maudy Marla Tanihatu; Victor Pattipeilohy
Jurnal Administrasi Terapan Vol. 5 No. 2 (2026): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i2.3979

Abstract

This study aims to analyze the effect of service quality on taxpayers’ compliance with the Land and Building Tax (PBB) at the Collection Division of the Regional Tax and Retribution Management Agency (BPPRD) of Ambon City. The research method used was a quantitative approach with a survey design. The sample consisted of 56 taxpayers selected using purposive sampling technique. The research instrument was tested using validity andreliability tests, and data analysis was carried out through simple linear regression. The results showed that service quality had a positive and significant effect on taxpayers’ compliance with PBB. The coefficient of determination (R²) of 0.860 indicates that service quality explains 86% of the variation in taxpayers’ compliance, while the remaining 14% is influenced by other factors beyond this study. The most dominant service quality indicator was the friendliness and patience of the officers, while the highest indicator of taxpayers’ compliance was adherence to payment deadlines. This, improving service quality at BPPRD Ambon City will have a direct impact on increasing taxpayers’ compliance in fulfilling their tax obligations. Keywords: Service quality1), taxpayers’ compliance2)
Co-Authors Femilia Christin Sopakua Margaretha Matly Saul Ronad Jacob Saleky Saul Ronald Jacob Saleky Stenly Ronaldo Titioka Tahdeus Maturbongs Victor Pattipeilohy