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All Journal Jurnal Administrasi Terapan
Gilbert Alvin Rumalatu
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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Strategi Pengembangan Objek Wisata Kolam Air Panas Negeri Tulehu Kabupaten Maluku Tengah Louise Sitaniapessy; Gilbert Alvin Rumalatu
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2666

Abstract

This study aims to develop a Strategy Developing Attraction Hot Springs in tulehu, Maluku Regency Middle Of Moluccas. This research uses qualitative descriptive research with survey method. Collecting data using observation, interviews and questionnaires. With the SWOT analysis technique, namely Strengths, Weaknes, Opportunities, Threats. The results show that Tulehu has strength in terms of utilizing the existing natural resources, namely the Tulehu Hot Springs Tourism Object. While the weaknesses are in terms of inadequate infrastructure, lack of budget and inexperienced management of human resources for improving the Tulehu Hot Springs Tourism Object. The opportunity for the Tulehu Hot Springs Tourism Object is to open up employment opportunities for the surrounding community. The lack of facilities and infrastructure is a threat so that it affects visiting tourists and the surrounding community will lose jobs. Suggestions for this research are: (1) Optimizing the use of natural resources, (2) Submission of a budget and in collaboration with the Department of Tourism, Youth and Sports, (3) Provide employment opportunities for the community around the Tulehu Hot Springs Tourism Object, (4) Improve Facilities that are less than optimal.Keywords : Strategy, Attraction
Analisa Strategi Pemasaran Untuk Meningkatkan Penjualan Produk Pada Industri Mebel “T” Desa Poka Kecamatan Teluk Ambon Provinsi Maluku Wa Emi Nurlette; Sherly Rutumalessy; Gilbert Alvin Rumalatu
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2930

Abstract

The furniture industry is a type of business whose products can be marketed and are able to compete in the world of market competition. And that is what happened to "T" furniture in Poka Village, Teluk Ambon District, Maluku Province, which produces goods based on orders. However, what happened to "T" furniture was that the marketing strategy implemented was less than optimal and had an impact on sales results that did not meet sales targets, as a result of implementing a marketing strategy through a marketing mix that was not yet effective. The aim of this research is to analyze the marketing strategy applied to "T" furniture.The method used is a qualitative method consisting of marketing mix indicators such as product strategy, distribution strategy, promotion strategy and pricing strategy and the research technique used is through interviews, observation and documentation, then analysis is carried out using a literature study approach and then described using a descriptive qualitative approach. The research results show that "T" furniture has not been able to implement the marketing mix strategy optimally.In reality, what happens is that the marketing strategy implemented does not have much influence on production marketing because its implementation is not optimal. For this reason, "T" furniture must implement a marketing strategy through a good and appropriate marketing mix in order to achieve sales targets and attract consumer buying interest. Keywords: Marketing strategy
STRATEGI PROMOSI OBJEK WISATA AIR TERJUN MASPAIT DUSUN TAENO NEGERI RUMAHTIGA BERBASIS ANDROID Gilbert Alvin Rumalatu; Eka Adhitya Dharmawan
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3286

Abstract

This study examines the promotional strategy for the Maspait waterfall tourist attraction in Taeno Hamlet, Negeri Rumahtiga by utilizing an Android -based application to increase visibility, interaction and visits. This research approach uses a case study method with quantitative data collection through visitor surveys and qualitative analysis of interviews with tourist attraction managers. The results of the study revealed that the use of interactive map features, complete tourist attraction information, visitor reviews and event notification features on the Android application significantly increased tourist understanding and interest in visiting tourist attractions. An example of a simple Android program has also been developed to demonstrate the implementation of these features. Keywords: Tourism Promotion, Android Application, Digital Marketing
Co-Authors Eka Adhitya Dharmawan Louise Sitaniapessy Sherly Rutumalessy Wa Emi Nurlette